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Copy file name to clipboardExpand all lines: src/engage/audiences/index.md
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#### Custom Traits
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[Custom traits](/docs/unify/traits/custom-traits/) are user or account-specific attributes. You can collect these traits from your apps when a user completes a form or signs up using an [Identify call](/docs/connections/spec/identify). You can view these traits in the Profile explorer, as well. Custom Traits are mutable and update to the latest value seen by the user's Identify events.
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[Custom traits](/docs/unify/traits/custom-traits/) are user or account-specific attributes. You can collect these traits from your apps when a user completes a form or signs up using an [Identify call](/docs/connections/spec/identify). You can view these traits in the Profile explorer. Custom Traits are mutable and update to the latest value seen by the user's Identify events.
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> info ""
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> When you delete an audience that previously generated Identify events, the data for the audience key stays attached to profiles that entered the audience. This data then becomes visible in Segment as a custom trait.
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