User Interview Questions Iteration #1:

How tech-savvy are you?
How do you get around in your daily life?
How important is independent mobility to you?
Do you own or have owned a vehicle?
What factors are/would be important to you concerning purchasing a motor vehicle?
What factors are important when being just a rider?
How often do you use ride-sharing apps like Uber or Lyft?
How familiar are you with self-driving vehicles?
What's your perspective on artificial intelligence (current & future)?
How much would you say you trust self-driving vehicles?
Do you think the more reliable the technology justifies trusting it more as well?
Do you think educating the rider on how they work justifies trust?
How likely are you to ride in an autonomous vehicle?
What would it take to convince you to trust self-driving cars?

User 1: Demographic: Tech-Savvy Cornell Tech Student

I would consider myself very tech savvy.
Public transportation is main form of transportation considering I live in city.
Having the ability to go where I want when I want is very important, so it's very hard not having my car here. I'm at the mercy of the subway.
Yes I do.
I would say first overall cost, reliability, comfortability, and environmental friendliness.
I would say safety and comfort.
I rarely use them, it's more efficient for me living in the city to use the subway.
I would say I'm fairly familiar the technology.
I would say it's at an interesting inflection. There's a lot of fear surrounding the technology because of lack of knowledge and information. People are fearful because of hacking.
I would say I'm relatively trustful of it.
Of course, without a reliable system of mechanisms which includes the working technology, self-driving cars wouldn't exist. Thus, the ability to trust it or not wouldn't exist.
It depends on how much you want to educate them, but no, I don't think so. This situation is analogous to airplanes. We've been flown using autopilot for so long, yet people still fly. I think helping people understand the connection that this isn't as far as a step away from what we currently have is the key to getting them to accept it.
Very likely, but I'm also a risk taker.
Not very much, I'm excited to utilize the additional space and time to work and focus on things I care about instead of having to drive.

User 2: Demographic: Uninformed Medical Professional

I think I'm pretty decent with technology. On a scale of 1-10 I'm a solid 6.
I drive.
I wouldn't be able to get around without GPS let's just say that.
I own a vehicle.
Good gas mileage and necessities such as a/c or radio.
Good music and comfortable seating.
I use them mainly when I've been drinking.
Not very familiar.
I think it's neat! I'm only afraid of a situation like the movie iRobot occurring.
I don't know. I will have to see data on crashes.
Yes.
Yes.
Yes, but only on streets with low speed limits.
I think a few free rides would suffice.

User 3: Demographic: Mildly-Curious Finance Professional

I would say I'm about an 5 on a scale of 1-10.
Drive and I have to commute 30-45 minutes per day to work and back.
Very important, I can't be anywhere without my vehicle.
Yes.
Gas mileage, size, reliability, and safety.
Safety.
I use it to travel to local bars on the weekends.
Not at all.
It's great now, and it'll just make people lazy in the future.
My confidence is a little low because of my lack knowledge.
Not necessarily because it plays such a larger role in the community. For example, it drives on roadways with others, specifically humans, dealing with random uncontrollable external factors, and human errors.
Yes, but definitely won't be accepted by everyone.
On a scale of 1-10, a 9. I would do it for the experience. I think it would also add to my trust level after experiencing a ride.
Full functionality. If it communicated with me, opened my door, offered me a drink, and just interacted with me as if it was person. I could almost trust it more than a regular person.

User 4: Demographic: a New Yorker

Pretty good.
Subway and walking.
Very important.
I have owned a vehicle. I do not currently own one.
The way it is powered. Electric or hybric.
Legroom.
Not very often. A couple times a month.
Somewhat.
Exciting. It's a positive thing.
I trust it to a certain degree. I would follow the restrictions that auto makers suggest.
Yes.
It would help, but I think it takes some experience before they completely trust it.
When?
For the vehicle to pass safety test.

User 5: Demographic: a Pharmacist in Midwest

User Interview Questions Iteration #2:

What is the your demographic and background? (User Profiling)
On a scale of 1 to 10, how often do you use ride-sharing apps like Uber or Lyft? (User Profiling)
On a scale of 1 to 10, how familiar are you with self-driving vehicles? (User Profiling)
On a scale of 1 to 10, how much do you trust artificially intelligent machines? (Trust Clustering)
Imagine a time in the near future where all Uber/Lyft cars on the roads are self-driving vehicle. On a scale of 1 to 10, how likely are you to order a ride? (Trust Clustering)
On a scale of 1 to 10, how likely are you to order a ride for friend or loved one? (Trust Clustering)
If you knew "x, y, or z" uses self-driving vehicles, how much more likely would you be to ride in one? (Validate User Needs) (Show Demo)
If you knew a little more about how the self-driving cars work, how much more likely would you be to ride in one? (Validate User Needs) (Show Demo)
On a scale of 1 to 10, how much would you say you trust self-driving vehicles after reviewing the demo? (Validate User Needs)
Can you envision anything else that could help increase your trust level for self-driving cars? If so, what is it? (Record User Wants) (Conceptualize)