Data analysis of existing browse tools and user behaviour

[LaurenFBaily]

What

Set up reports and analyse existing user/website data to answer questions:

• What can the things people search for tell us? Eg. what proportion of searches are broad?
• How many people engage with the existing browse tools (visually similar images and concept pages via tags on works pages)?
• Do people seem to find these tools useful?
• How do people try and find out about what’s in our collection?

Why

Part of Discovery phase for collection browsing

Tools

• GA4
• Segment

Definition of done

• Report with summary of insights
• Links to any relevant reports or data sources

[LaurenFBaily]

See in progress data analysis brief: https://www.notion.so/wellcometrust/0a1bbf629cd742d2b938260c450ff005?v=9587100363c04d01abe8256c6fa9a02d&p=11f6687658a1803fb106f618bad71ede&pm=s