Welcome to my data science project portfolio! I'm one of the lead developers for the pymc-marketing library for marketing analytics, so please contact me if you're interested in contributing. You can also find me on
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Principal Data Scientist & AI Engineer with a diversified analytics background across multiple industries, particularly in marketing analytics.
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marketing-case-study
marketing-case-study Publiccase study involving pymc-marketing and causalpy
Jupyter Notebook 7
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pymc-marketing
pymc-marketing PublicForked from pymc-labs/pymc-marketing
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Python
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vacation-rentals
vacation-rentals PublicAn end-to-end data science workflow leveraging reinforcement learning for vacation rental search queries.
Python
120 contributions in the last year
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Contribution activity
November 2025
Created 5 commits in 2 repositories
Created 2 repositories
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ColtAllen/vacation-rentals
Python
This contribution was made on Nov 13
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ColtAllen/mlx
C++
This contribution was made on Nov 12
Created a pull request in pymc-labs/pymc-marketing that received 8 comments
Add covariate support to ShiftedBetaGeoModel
Description This PR adds covariate support to the new sBG model, enabling customer-level heterogeneity within cohorts. Tutorial notebook is still i…
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8
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Reviewed 1 pull request in 1 repository
pymc-labs/pymc-marketing
1 pull request
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Add covariate support to
ShiftedBetaGeoModelThis contribution was made on Nov 11
Opened 1 issue in 1 repository
pymc-labs/pymc-marketing
1
open
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Upgrade default priors in CLV
GammaGammaModelThis contribution was made on Nov 12




