Update documentation from template

README.md

@@ -70,8 +70,9 @@ and network with fellow Kubernetes users.
 or
 [join the user group](https://www.fairwinds.com/open-source-software-user-group) to get involved!
 
-<a href="https://www.fairwinds.com/t-shirt-offer?utm_source=reckoner&utm_medium=reckoner&utm_campaign=reckoner-tshirt">
- <img src="https://www.fairwinds.com/hubfs/Doc_Banners/Fairwinds_OSS_User_Group_740x125_v6.png" alt="Love Fairwinds Open Source? Share your business email and job title and we'll send you a free Fairwinds t-shirt!" />
+<a href="https://insights.fairwinds.com/auth/register/">
+ <img src="https://www.fairwinds.com/hubfs/Doc_Banners/Fairwinds_OSS_User_Group_740x125_v6.png"
+ alt="Love Fairwinds Open Source? Automate Fairwinds Open Source for free with Fairwinds Insights. Click to learn more" />
 </a>
 
 ## Other Projects from Fairwinds