DOCU-2470: Updates the rate limiting section of the get-started guide

src/gateway/get-started/rate-limiting.md

@@ -48,7 +48,7 @@ will be subject to rate limit enforcement.
 1. **Enable rate limiting**
 
    The rate limiting plugin is installed by default on {{site.base_gateway}}, and can be enabled
-   by sending a `POST` request to the [plugins](/gateway/latest/admin-api/#add-plugin) object of the Admin API: 
+   by sending a `POST` request to the [plugins](/gateway/latest/admin-api/#add-plugin) object on the Admin API: 
 
    ```sh
    curl -i -X POST http://localhost:8001/plugins \
@@ -108,31 +108,27 @@ and refresh the page 6 times within 1 minute.
 
 ### Service level rate limiting
 
-Rate limiting can be imposed on specific services by enabling the plugin on the 
-service URL.
+The Rate Limiting plugin can be enabled for specific services. The request is the same as above, 
+but posted to the service URL:
 
-1. **Enable rate limiting**
-
-   ```sh
-   curl -X POST http://localhost:8001/services/example_service/plugins \
-      --data "name=rate-limiting" \
-      --data config.minute=5 \
-      --data config.policy=local
-   ```
+```sh
+curl -X POST http://localhost:8001/services/example_service/plugins \
+   --data "name=rate-limiting" \
+   --data config.minute=5 \
+   --data config.policy=local
+```
 
 ### Route level rate limiting
 
-Rate limiting can be imposed on routes by enabling the plugin on the 
-route URL.
+The Rate Limiting plugin can be enabled for specific routes. The request is the same as above,
+but posted to the route URL:
 
-1. **Enable rate limiting**
-
-   ```sh
-   curl -X POST http://localhost:8001/routes/mock/plugins \
-      --data "name=rate-limiting" \
-      --data config.minute=5 \
-      --data config.policy=local
-   ```
+```sh
+curl -X POST http://localhost:8001/routes/mock/plugins \
+   --data "name=rate-limiting" \
+   --data config.minute=5 \
+   --data config.policy=local
+```
 
 ### Consumer level rate limiting
 
@@ -148,9 +144,9 @@ that defines a user of a service. Consumer-level rate limiting can be used to li
      --data username=jsmith
    ```
 
-1. **Enable rate limiting**
+1. **Enable rate limiting for the consumer**
 
-   Using the `jsmith` consumer id, enable rate limiting for all routes and services for 
+   Using the consumer id, enable rate limiting for all routes and services for 
    the `jsmith` consumer.
 
    ```sh