PBS Partner Player GA4 Events with Google Tag Manager

Google Tag Manager (GTM) Setup

Setup GA4 PBS Partner Player Events in GTM

• Create a workspace to hold all the changes
• Added 7 Variables that are set/read in the dataLayer
• Added iframe message processor (as script on website head, rather than GTM Tag)
• Added event submitter to GA4 analytics
• Assigned all items in PBS Partner Player folder

Workspace

Create a new workspace to encapsulate the work to be done. Can be named: GA4 PBS Partner Player Events

User-Defined Variables

Create the following user-defined variables in GTM

Do the following for each of the following variables:

• PBS Partner Player Action, pbs_video_action
• PBS Partner Player Duration, pbs_video_duration
• PBS Partner Player Embed URL, pbs_video_embed_url
• PBS Partner Player Percent, pbs_video_percent
• PBS Partner Player Provider, pbs_video_provider
• PBS Partner Player Title, pbs_video_title
• PBS Partner Player URL, pbs_video_url

For example setup for each variable:

• Example: PBS Partner Player Action, pbs_video_action

• Create a new user defined variable:
• • Variables > User-Defined Variables > (click) New
• Variable Name: PBS Partner Player Action
• Variable Configuration: Data Layer Variable
• Data Layer Variable Name: pbs_video_action
• Data Layer Version: Version 2 (should already be default)
• Set Default Value: (leave unchecked)

Trigger

• Create a new variable:
  • Triggers > (click) New
• Trigger Name: Event - partnerPlayerEvent
• Trigger Configuration: Custom Event
  • Event Name: partnerPlayerEvent
  • This trigger fires on: [*] All Custom Events (should be checked)
• Save Trigger

Tags

1. GA4 - PBS Partner Player Message Processor (ga4PartnerPlayerEvents.js is currently being added directly to website head)

Since we need to capture the an iframe message that occurs before the DOM loads, prior to interactive state, a minified version of the ga4PartnerPlayerEvents.js script is currently being added to the website header in lieu of this GTM tag.

• Create a new variable:
  • Tags > (click) New
• Tag Name: GA4 - PBS Partner Player Message Processor
• Tag Configuration: Custom HTML
  • <script>(Insert contents of partnerPlayerGA4Events.js)</script>
• Triggering: All Pages (with respect to your Consent Mode setup)
• Save Tag

2. GA4 Partner Player Event Submitter

• Create a new variable:
  • Tags > (click) New
• Tag Name: GA4 Partner Player Event Submitter
• Tag Configuration: Google Analytics: GA4 Event
  • Configuration Tag: (Your GA4 Configuration Tag, typically the basic GA4 Page Views tag)
  • Event Name: video_{{PBS Partner Player Action}} (This will allow us to pass in either start or completed)
  • Event Parameters: Your user-defined variables should pop up as you start typing "{{PBS Partne" into the value field

Parameter Name	Value
video_duration	{{PBS Partner Player Duration}}
video_provider	{{PBS Partner Player Provider}}
video_title	{{PBS Partner Player Title}}
video_url	{{PBS Partner Player URL}}
video_percent	{{PBS Partner Player Percent}}
video_embed_url	{{PBS Partner Player Embed URL}}

• Trigger: Event - partnerPlayerEvent
• Save Tag
• Publish the workspace
• Go back to 'Default Workspace' and click 'update' to bring the changes from your recently published workspace version.

Google Analytics Setup

GA4 Custom Dimensions

Once you start to receive event data in GA4, you can then setup 2 custom dimensions which can be used in Exploration reports. Custom Dimension filters data will only be available starting the day the dimensions were created.

Custom Dimension: Video Provider

• Go to Admin (gear icon lower left)
• Under the Property area go to Custom definitions
• Click on Create custom dimension
  • Dimension name: Video Provider
  • Scope: Event
  • Description: Name of video player provider
  • Event Parameter: video_provider
    • This will only appear once you get this video_provider parameter to show up in the list with data from a few event entries. This video_provider option may be quick or may take up 1 or 2 days to appear
• Click Save

Custom Dimension: Video Title

Create another custom dimension for Video Title

• Go to Admin (gear icon lower left)
• Under the Property area go to Custom definitions
• Click on Create custom dimension
  • Dimension name: Video Title
  • Scope: Event
  • Description: Title of video during event
  • Event Parameter: video_title
    • This will only appear once you get this video_provider parameter to show up in the list with data from a few event entries. This video_provider option may be quick or may take up 1 or 2 days to appear
• Click Save