Winning submission for the SAP challenge "Business Analytics meets Generation Z" at hackaTUM 2021.
Instasights provides instant insights into the development of your business. Through bite-sized Instagram-stlye stories insights can be easily processed and prioritized. Enjoy a working prototype by opening the Instasights web app in Google Chrome on your laptop or your smartphone.
Modern companies require modern leadership. Nowadays business insights are often presented in cluttered, bloated and boring dashboards. However, through the likes of TikTok and Instagram, the next generation of leaders is much more accustomed to consuming information in short and fun bite-sized pieces. We aim to bridge this gap.
Instasights offers an instant overview of the latest important company insights though Instagram-like stories. Our web app includes audio-visual stories that present short summaries of the most important recent insights gathered though our data analysis in the backend. Color coding and animation of the summary texts based on business impact allows for even easier processing. We even offer a daily briefing that includes the most important insights from all topics. We also include summarized relevant business news that can provide context for developments within the company. Additionally, stories can include polls among the companies leadership to evaluate whether one of the automatically found trends requires instant action.
We built the web app using Angular in combination with Ionic. The data for the stories is fetched from a Flask server. The server generates the insights from the provided kaggle dataset using kats (including Prophet), pandas and Python. Insights are delivered to the frontend using a custom and generic format that is independent of the used dataset. We use the browser's text-to-speech capabilities to narrate stories and leverage Unsplash to get an image that fits the context.