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Update ip-warm-up-overview.md - Added How many IP's do I need section #641

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11 changes: 11 additions & 0 deletions content/docs/deliverability/ip-warm-up-overview.md
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Expand Up @@ -16,6 +16,17 @@ SparkPost recommends starting off with your best performing messages - those to

During the Warm-up phase the more consistent you are with volume, frequency, complaint and bounce levels, the faster you will establish a positive sending reputation. If you send infrequently - anything less than weekly - it will take more time to build a positive sender reputation.

### How many IP’s do I need?

This is a question that we hear a lot and there isn’t a one-size-fits-all answer. Here are a few questions to ask yourself to help you determine just how many IP’s are needed to support your sending program. And if you need more help, please login and create a ticket.

1. How many unique message streams do I have?
* Separating message streams on separate IP’s is a best practice and ensures that the sending activity from your Marketing emails doesn’t impact your ability to get your Transactional emails delivered to the inbox for example.
* Other message stream examples: transactional, marketing, individual brands, regions, etc.
2. What is the maximum volume that I need to send in a single day for each message stream?
* A single IP address can technically send a large volume of mail quickly depending on sending reputation - that’s millions of messages per hour. For most senders the recommended volume after a proper warmup is 2 to 5 million per day from a single IP.
* Senders with volume less than 500k messages per month or with inconsistent volume from week to week may not have enough volume to build and maintain a positive sending reputation with mailbox providers. In this case, a shared IP pool may result in better delivery and deliverability.

### IP Warm-up Plan

**Key to Success**
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