This is the website for a company focussing on delivering conversion rate optimisation services for clients.
This is a next.js project, created with typescript and scss, bundled by webpack. All pages are statically generated and there is no need for a database. Font awesome icons are used for the icons. The website was wireframed in AdobeXD. Form submissions are handled through email.js.
CRO is a term used for the optimisation of a company's website's ability to convert prospects into sales. This can be done through many forms, but typically relies on an initaial stage of analysis of the current performance of the website, followed by theorisation of ways to iteratively improve on the benchmarked performance, and eventually testing those theorems during experiments. Such tools that used may include A/B testing, parametric testing, heatmap analysis, feedback gathering and more.