Merge pull request #47 from minj2/main

CRS4-03-Analyzing-and-synthesizing-research-results/mjlee/Analyzing_and_synthesizing_research_results_mjlee.md

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+![image](https://github.com/minj2/ux-study/blob/3b4cd9b656b05458defc37f799b671b3ce76e4a8/CRS4-03-Analyzing-and-synthesizing-research-results/mjlee/images/227853800-c1835190-b711-440f-831f-63723ef74638.png)
+
+# Make insights from observations
+In just four steps, we can turn the observations from our research into actionable insights.
+1. gather all of the data from our usability study in one place.
+2. Organize the data. 
+3. Find themes in the data.
+4. come up with insights for each theme
+
+## Gather and organize data
+
+### Method #01 : affinity diagram (grouping)
+synthesizing that organizes data into groups with common themes or relationships.
+
+#### Gather and organize data (find themes)
+After creating your affinity diagram, take some time to observe which sticky notes have been grouped together into categories. Areas of the affinity diagram with multiple sticky notes usually represent a pattern and later each pattern becomes a theme.
+
+#### Find patterns and themes in data
+
+#### strong insights
+Next, we'll learn how to come up with insights based on the themes you identify
+01.  grounded in real data
+02. answer the research questions you listed in your research plan.
+03. easy to understand.
+04. increase empathy for the user experience.
+05.  inspire direct action.  
+          ex:  "Users want to book a dog walker on a scheduled basis instead of making a one-time reservation," 
+
+    * UXR  "Fall in love with the problem," is probing into why that the issue is,
+    * UXD "love with the solution itself" take that insight and canfix the problem.
+
+#### Glossary
+
+  Affinity 밀접한 관계: A feeling of like-mindedness or compatibility toward something or someone
+
+  Insight 통찰력: An observation about people that helps you understand the user or their needs from a
+new perspective
+
+  Synthesize 합성하다: Combine ideas to draw conclusions
+
+  System Usability Scale (SUS): A questionnaire to measure the usability of designs
+
+
+#### example:
+##### Gmail labels / groupping
+![image](https://github.com/minj2/ux-study/blob/3b4cd9b656b05458defc37f799b671b3ce76e4a8/CRS4-03-Analyzing-and-synthesizing-research-results/mjlee/images/227857699-372b7996-b711-479c-b544-d65af9e86664.png)
+##### Pattern identification - Gmail labels 
+1. It was observed that 4 out of 5 subjects had trouble finding the 3 dots sub-menu .
+   - This means that the 3 dots sub-menu is difficult to find for almost all users.
+2. It was observed that 3 out of 5 subjects had a hard time knowing what to do first to create a label .
+   - This means that for most users, it’s not immediately clear how to create a new label .
+3. It was observed that 3 out of 5 subjects saw a use for labels . 
+   - This means that labels are useful for most people, but not an overwhelming majority .
+4. It was observed that 3 out of 5 subjects were confused by the word “nest” when adding a sub label .
+   - This means that not everyone is familiar with the term “nesting” or this specific use .
+5. It was observed that 3 out of 5 subjects had trouble changing the color of the “Shopping” label .
+   - This means that most users were unsure how to change
+
+##### INSIGHTS
+1. Based on the theme that: for most users, it’s not immediately clear how to create a new label, 
+   - an insight is: users need better cues for what steps are required to create a label.
+2. Based on the theme that: the 3 dot sub-menu is difficult to find for almost all users, 
+   - an insight is: users need a more intuitive way to access label settings.
+3. Based on the theme that: labels are useful for most people, but not an overwhelming majority, 
+   - an insight is: users need more information about the potential value of using Gmail labels.
+4. Based on the theme that: not everyone is familiar with the term “nesting” or this specific use, 
+   - an insight is: use accessible language (avoid jargon) when explaining uses for the Gmail labels feature.
+5. Based on the theme that: most users were unsure how to change the color of a label, 
+   - an insight is: users need better cues for what steps are required to change the color of a label.

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