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Update Conducting_research_with_usability_studies_mjlee.md
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minj2 authored Mar 21, 2023
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Expand Up @@ -3,45 +3,20 @@ A usability study is a research method that assesses how easy it is for particip

## moderated
have a person, known as a moderator, guide participants through the study in real time.


| ADVANTAGE | DISADVANTAGE |
| ------------- | ------------- |
| - Build rapport. <br>- Observe firsthand.<br>- Provide live guidance.<br>- Explain the user journey. <br>- Control the conversation. <br>- Make language adjustments.<br>- Gain clarification.| - Influence or bias. <br>- Self-identification. <br>- Participant pool. <br>- Difficult scheduling. <br>- Reliable internet required. <br>- High cost. |



## unmoderated
have participants test the prototypes without human guidance.

### advantages and disadvantages of moderated usability study

#### ADVANTAGE
- Build rapport.
- Observe firsthand.
- Provide live guidance.
- Explain the user journey.
- Control the conversation.
- Make language adjustments.
- Gain clarification. <br/><br/>
#### DISADVANTAGE
- Influence or bias.
- Self-identification.
- Participant pool.
- Difficult scheduling.
- Reliable internet required.
- High cost.


### advantages and disadvantages of unmoderated usability study

#### ADVANTAGE
- Natural product interactions.
- More participants.
- Easier scheduling.
- Inexpensive.
- More privacy.
- Simple user journeys. <br/><br/>
#### DISADVANTAGE
- No real-time support.
- No live follow-ups.
- Potential distractions.
- Possible privacy breaches.
- Inaccessibility.
- More data to analyze.
- Simple user journeys only.

| ADVANTAGE | DISADVANTAGE |
| ------------- | ------------- |
| - Natural product interactions. <br>- More participants. <br>- Easier scheduling.<br>- Inexpensive. <br>- More privacy. <br>- Simple user journeys.|- No live follow-ups.<br>- Potential distractions. <br>- Possible privacy breaches. <br>- Inaccessibility.<br>- More data to analyze. <br>- Simple user journeys only.|

## usability study best practices
1. Get comfortable : build a rapport with participants
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