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Kwanko Tag for Google Tag Manager Server Side

The Kwanko Tag allows advertisers to store a server-side cookie and send a conversion event (S2S) to Kwanko.

This tag tracks three events types:

  • page_view reads Kwanko's query parameter from the URL (kwks2s) and stores it on a server-side cookie named kwk
  • purchase sends the event to Kwanko
  • generate_lead sends the event to Kwanko

Reporting Bugs/Feedback

Please raise any issue on GitHub.

Open Source

Kwanko Tag Tag for GTM Server Side is developed and maintained by Addingwell under the Apache 2.0 license.