Clustering helps marketers improve their customer base, work on target areas, and segment customers based on purchase history, interests, or activity monitoring. Here the K-Means Clustering Algorithm has been used to group customers with the help of their Annual Incomes and their spending scores as metrics.
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Clustering helps marketers improve their customer base, work on target areas, and segment customers based on purchase history, interests, or activity monitoring. Here the K-Means Clustering Algorithm has been used to group customers with the help of their Annual Incomes and their spending scores as metrics.
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amitav710/Customer-Segmentation-using-K-Means-Clustering
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Clustering helps marketers improve their customer base, work on target areas, and segment customers based on purchase history, interests, or activity monitoring. Here the K-Means Clustering Algorithm has been used to group customers with the help of their Annual Incomes and their spending scores as metrics.
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