Privacy blog #512
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Privacy blog #512
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two images for the privacy blog
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Your Render PR Server URL is https://appwrite-io-pr-512.onrender.com. Follow its progress at https://dashboard.render.com/web/srv-cmfrd9i1hbls738saif0. |
Meldiron
reviewed
Jan 11, 2024
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| - **Tags** are snippets of code added to a website to track your activity and collect data. For example, a tag can be used to track how many people visit a particular page on a website or to collect information about what products you are viewing. The most well-known tool for this is [Google Tag Manager](https://www.semrush.com/blog/beginners-guide-to-google-tag-manager/). It allows you to manage all of your website tags in one place. | ||
| - **Pixels** are small, transparent images that are embedded in a website. When you visit a website with a pixel, your browser sends information about your visit to the company that owns the pixel. This information can include the user's IP address, browser type, and the URL of the page you’re visiting. It is a beneficial tool to retarget website visitors with banner or social ads. | ||
| - **Cookies,** first-party are set by the website you’ve visited mainly to improve your experience on that website, whereas different websites, such as Google Analytics set third-party cookies. Third-party cookies are the ones that are often used to track you across platforms, mostly meant for advertising purposes. |
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Other 2 points sounds like a sentence, but this one reads hard. (beginning)
Meldiron
reviewed
Jan 11, 2024
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| ## The consequences of removing marketing pixels, tags, and cookies | ||
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| The above mentioned allowed us to analyze user behavior, measure the effectiveness of ad campaigns, retarget ads, and, to some extent, personalize the user experience. There are hardly any growth or marketing teams that don’t rely on them, and as stated in [this article from Osano](https://www.osano.com/articles/marketer-friendly-privacy-software), privacy regulations make it a lot harder for growth and marketing teams to do their work. Go to any privacy footer on any website, and you will read an essay on all the data that is being tracked. But this is precisely what we are challenging: does removing pixels, cookies, and tags make growth’s life harder? Let’s take a look. |
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this article from Osano to just article from Osano.
Clickable texts should make sense out of context as well. this is giving it context.
If you really want to keep this, we can do it before link. But I don't think its nessessary.
Meldiron
reviewed
Jan 11, 2024
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| - **Attribution**: It can be challenging to attribute conversions to specific marketing campaigns without the ability to track users across different devices and websites. This can make it challenging to know which campaigns drive the most results and make informed decisions about future campaigns. | ||
| - **Segmentation**: Without the ability to track user behavior, preferences, and interests, it is challenging to segment users into different groups based on their interests and preferences. This can make delivering targeted messaging and experiences difficult for different user segments. | ||
| - **Reporting**: It can be challenging to generate comprehensive reports on marketing performance without the ability to track users across different devices and websites. This can make it challenging to track progress over time and identify areas for improvement. |
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challenging twice in here, let's find synonym.
Meldiron
reviewed
Jan 11, 2024
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| - **UTM data** helps us track attributions from different campaigns, mediums, sources, and specific content. We can tell whether a visitor is coming from a specific link or not, for which we currently use [dub.co](https://dub.co/), an open-source alternative to Bitly. This helps us determine whether sponsoring a newsletter was effective or if a piece of content brought us traffic. But that is about as far as we will go. As soon as you leave our website, we lose all your information and would like to keep it that way. | ||
| - **Open source analytics alternatives.** We use privacy-friendly alternatives like [Plausible](https://plausible.io/about) to help us analyze our website and Console data. It is an open-source analytics platform with one of the highest [privacy standards](https://plausible.io/privacy) I have seen. It helps us get demographic and user behavior data in a privacy-friendly manner. | ||
| - **First-party data.** We get a lot from users, like emails and names from authentication. We use it for login purposes, so you don’t have to enter your login details over and over again and add them to our CRM, HubSpot, for email communications. But with this data also comes great responsibility, and with our recent GDPR compliance announcement, we are not only upholding strict data privacy but also certified with the European General Data Protection Regulation (GDPR) standards. |
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Doesnt sound like proper beginning of sentence
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but also certified with the European General ...
but are also certified with the ...
I think adding are is grammatically correct. Please check with someone from US/UK, or Grammarly.
TorstenDittmann
approved these changes
Jan 11, 2024
Meldiron
reviewed
Jan 11, 2024
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| ## Building a privacy-friendly and open-source growth stack | ||
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| We still have the necessary tools to improve our product, the developer experience, and analyze our website traffic. That said, we will continue to explore the possibilities of moving towards a fully open-source and privacy-friendly growth tech stack. Not only do we feel it is the right thing to do, but it is also rooted in our culture. We want to treat you as we want to be treated by any vendors we use. For now, this has been the most sensible decision we could have made for Appwrite and the community. We are excited to take privacy further and further, so who knows where we will stand a year from now. |
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We want to treat you as we want to be treated by any vendors we use
Powerful sentence, I think it should be used in the beginning of the article. It makes it very clear we understand the pain point, and have been on receiving end too.
static/images/blog/privacy.png
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Can we compress this image or get a smaller sized version of it? 3.19MB might be overkill and lead to slower loading times @LauraDuRy
uploaded a new one
eldadfux
requested changes
Jan 12, 2024
This was referenced Feb 1, 2024
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