docs(options): fix some typos and improve consistency (#12191)

## Summary

Fixes a few typos and consistency issues in the "Settings"
documentation:
- use "Ruff" consistently in the few places where "ruff" is used
- use double quotes in the few places where single quotes are used
- add backticks around rule codes where they are currently missing
- update a few example values where they are the same as the defaults,
for consistency

2nd commit might be controversial, as there are many options mentioned
where we don't currently link to the documentation sections, so maybe
it's done on purpose, as this will also appear in the JSON schema where
it's not desirable? If that's the case, I can easily drop it.

## Test Plan

Local testing.