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LovingPaw

Overview

The Loving Paw is a small business that sells products advocating animal adoption and rescue and donates a portion of the proceeds to the charity "Animals For Athletes". Currently the website is composed piecemeal of various services around the web including Wordpress and Etsy.

Our development team will add value to the Loving Paw by:

Centralizing the following items to the client's domain (thelovingpaw.com): Shopping Cart, Blog, Site Forum (optional)

Redesigning and implementing new site UI (Look & Feel)

Providing a new interface to ease the use of site maintenance and changes for the site manager after completion of the project

One of the clients goals is to increase profitability in order to increase donations to Athletes for Animals group. We will accomplish this goal by performing analysis of site traffic.

#To-Do List

  • Establish contact and meet with our client
  • Meet as a team to discuss requirements, build options and present those to the client for selection
  • Design new UI with "rustic modern" feel
  • Design new shopping cart
  • Incorporate blog and user forum to new site
  • Enable links to partner sites (i.e. Athletes for Animals)
  • Research and apply email campaign to determine what drives traffic to her site
  • Instruct user on how to manage her new site

#Contributors

  • Jeffrey DeSpain
  • Mark Zvone
  • Ron Berg
  • Sohaib Hegazy

#Release Notes v0.1

  • Mock ups of site design
  • Look and Feel Ideas

#Release Notes v0.2

  • Most of Site Design/Development is complete
  • Shopify provides hosting, site building software, apps which act as add-ins
  • List of pages developed:
    • Front Page
    • Store
    • About Us
    • Contact Us

#Release Notes v0.3

  • Performed User Testing & Feedback Analysis
    • Adjusted site color scheme per user feedback
    • Added new site objects and functionality per user feedback
    • Corrected typos
  • Re-Performed User Testing & Feedback Analysis
    • Received excellent feedback on the new site changes

#Release Notes v0.4

  • Review of Intial Project Overview

    • Desired formatting changes
    • Central hosting
  • Review of Accomplishments/Milestones

    • Intial design
    • User feedback/testing
  • Next Steps:

    • Go live
    • Google Analytics
  • Video: https://youtu.be/LiksHJ0jVFk

#Release Notes v0.5

  • Store is live
  • Increased sales on Etsy, note Shopify
    • Issues taking store out of test mode
    • Removed test mode, now site works
  • Began designing tests/using Selenium

#Release Notes v0.6

  • Used Selenium & NUnit to create automated tests
  • Tests that each link exists and functions from the home page
  • Tests run automatically in Visual Studio Test Explorer