Twitter Admin #21
Comments
2017.11 updateUpstats all around during November, as we began to get much more active on Twitter. All the buzz around the Baltic Honeybadger conference was certainly a help here, but was not the only factor. I'm particularly happy to see the 430 new followers. That's a ~8% increase (from ~5400->~5800) in a single month, and more than 10 new followers per day on average. A pretty good indicator of interest, I think. The screenshot below is taken from @bisq_network's Twitter Analytics summary. As the owner of the Twitter Operator role, I'll post these kind of updates as comments here on this issue every month going forward.
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The previous version of this document was overprescribed. The removed entries were either unnecessary, or have been in flux. In any case, a lesson is learned here: specify only those things that we know for sure are the way something should be done. When in doubt, leave it to the discretion of the role owner.
2017.12 reportAs I tweeted at https://twitter.com/bisq_network/status/947011519082041345, we had a big surge in followers this month, around 25% when the whole month of December was taken into account. This surely had a lot to do with our appearance on WCN's Bitcoin News show, but I think is also attributable to momentum in general around Twitter. We've had a pretty consistent presence there over the last few months now, and it looks like more and more folks are finding it valuable to follow us. Twitter takes up a good chunk of my time, but I find it worth the effort. I believe it's currently our best channel for outreach and connecting to our future contributor base, and can be really powerful as we return to volume growth efforts in the weeks and months to come. I plan to keep going like I have been on this front, but of course feedback is welcome.
Note that the above does not take into account the even bigger surge that came a couple days later, spurred on by Trace Mayer's shout out about Bisq. But I'll cover that in next month's |
2018.01 reportThis was, I believe, our best month ever in terms of Twitter engagement. Our follower count grew by grew by 27% again this month, adding 2,127 new followers in total to hit 10,000 followers right on Jan 31st. Wow! Upstats across the board otherwise, too.
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2018.02 reportTwitter, along with YouTube only becomes a more important resource for us to get the word out about Bisq.
This week I learned a couple fun things:
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2018.03 reportObservations: We tweeted ~half as many times this month, had half as many profile visits, half as many new followers, half as many mentions as last month, and our overall number of tweet impressions grew about 10% from 1.11M to 1.22M. I can't draw any conclusions from that data, but it's interesting to see how things play out. In general, I'm not following any strategy with Twitter other than tweeting things I'm reasonably certain our audience will find valuable. So far, this has meant that some months, we have a lot of tweets and resulting activity, and other months we have relatively little. It all seems to be working well enough, but feedback is welcome. It's also worth noting that I've been trying to delegate tweeting a bit more. @ripcurlx and @flix1 have been putting together tweets for growth calls, liquidity weeks, and I simply retweet them from @bisq_network. This has always been the idea, but we haven't done a whole lot of it in practice. I'm glad to start ramping that up a bit more now, as it doesn't scale for me to craft every tweet. One note, @flix1, you don't need to @mention
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2018.04 reportI'm not sure whether it's obvious to others in the same way it is to me, watching the @bisq_network's handle as closely as I do, but Twitter sentiment about Bisq is really very good. We get positive mentions most every day, and sometimes many times per day, and have vanishingly few negative mentions. Nothing else specific to report this month, here are the analytics as usual. 900+ new followers this month is a nice stat, and our reach (tweet impressions) continues to grow, just as it has every month since we've started recording this stuff.
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Cycle 14 ReportThe bisq_network Twitter account gained 361 new followers in May. Only sent 73 tweets, about 20% fewer than normal, but a number of them outperformed.
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Cycle 15 ReportThe bisq_network Twitter account gained 237 new followers in June. Didn't send very many tweets due to being away for (mostly) unexpected reasons, and requested compensation reflects this.
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Cycle 16 ReportThe bisq_network Twitter account gained 114 new followers in July. Apparently I sent fewer tweets than I thought, for no particular reason. I'll adjust compensation accordingly.
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Cycle 17 ReportThe bisq_network Twitter account gained 321 new followers in August. Nothing notable to report.
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Cycle 18 ReportThe bisq_network Twitter account gained 224 new followers in September.
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Cycle 19 ReportThe bisq_network Twitter account gained 364 new followers in October and 565 in November. It seems intensifying gloomy headlines about regulation fueled interest in Bisq in November, leading to more of a pick-up in followers than usual. October
November
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Cycle 20 ReportThe bisq_network Twitter account gained 1,231 new followers in December. That's a lot more than usual, and seemed to be drive by the 60%+ increase in impressions and mentions that took place as a result of recent news. BTCSessions' video on Bisq, as well as a couple of key users' testimonies, helped ignite interest. December
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Cycle 21 ReportThe bisq_network Twitter account gained 1,533 new followers in January. Activity started the month strong but lately engagement has been rather lackluster.
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Cycle 22 ReportThe bisq_network Twitter account gained 1,902 followers in February, which is crazy-high for any month, let alone a short month like February. One of those new followers was a Twitter founder known as
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Cycle 23 ReportThe bisq_network Twitter account gained 820 followers in March. Not much to report.
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Cycle 24 ReportThe bisq_network Twitter account gained 1,021 followers in April. Got a little caught up in drama set off by the Samourai guys that ended up appearing as animosity toward Haveno...not proud of it.
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Cycle 25 ReportThe bisq_network Twitter account gained 599 followers in May. There was some buzz about L-BTC as a base currency on Bisq, as well as some excitement around the INR market.
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Cycle 26 ReportThe bisq_network Twitter account gained 558 followers in June.
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Cycle 27 ReportThe bisq_network Twitter account gained 826 followers in July.
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Cycle 28 ReportThe bisq_network Twitter account gained 342 followers in August.
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Cycle 29 ReportThe bisq_network Twitter account gained 1,911 followers in September. Not sure what exactly resulted in the follower spike...there were a handful of notable tweets and a nice release (v1.7.4).
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Cycle 30 ReportThe bisq_network Twitter account gained 964 followers in October.
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No access to main bisq stats with my privileges, but I've been replying to mentions of other accounts, and sent some posts, thinking about coming up with interesting and short content each day. |
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Managed twitter account until June 6th. |
Officially making it known (silly me to think it was obvious from the content of the previous post) that I in fact do not have control of the twitter account anymore. Since 6th of June, as per previous report. |
This role is responsible for managing all aspects of the https://twitter.com/bisq_network Twitter handle.
Docs: https://github.com/bisq-network/roles/blob/master/twitter-admin.adoc (should be reworked per instructions in Roles doc.
Team: @bisq-network/twitter-admins
Primary owner: @m52go
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