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predictor weighting experiments #712

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merged 4 commits into from
Oct 19, 2023
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tmancey
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@tmancey tmancey commented Aug 11, 2023

Experiment A will run between days 1 to 3 (exploration turned off)
Experiment B will run between days 4 and 6 (default, as-is, but added for completeness)
Experiment C will run between days 7 and 9 (exploration turned off, but increased coefficient for purchase intent)

All of the above experiments are in Colombia and the India and will run between Monday 6 November @ UTC 00:00:00 until Tuesday 14 November @ UTC 23:59:59.

@btlechowski @kjozwiak this feature was tested previously and has been in the browser for a long time. We are changing the ad predictor weights to test targeting ads to users for purchase intent.

We understand that all users may not get the latest seed, this is acceptable for these experiments.

@tmancey tmancey self-assigned this Aug 11, 2023
@tmancey tmancey requested a review from a team as a code owner August 11, 2023 16:43
@tmancey tmancey force-pushed the purchase_intent_experiments branch from c473025 to 68406cf Compare August 17, 2023 15:25
@tmancey tmancey force-pushed the purchase_intent_experiments branch 2 times, most recently from 473da09 to 23b6a4d Compare September 5, 2023 22:00
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tmancey commented Sep 5, 2023

Feature was merged to 1.59.75

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tmancey commented Sep 5, 2023

@iambrianfung I have pushed the changes, however, we need to decide how to roll out the experiment, because currently the changes are only on nightly

@iambrianfung iambrianfung merged commit 9ac3e90 into main Oct 19, 2023
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@iambrianfung iambrianfung deleted the purchase_intent_experiments branch October 19, 2023 17:01
@iambrianfung iambrianfung changed the title Add purchase intent experiments predictor weighting experiments Oct 25, 2023
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Blocked on brave/brave-browser#34098

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4 participants