Merge pull request #7854 from braze-inc/bd-3345

BD-3345 Apply template standards to Tracking docs

_docs/_user_guide/data_and_analytics/tracking.md

@@ -4,7 +4,7 @@ article_title: Tracking
 page_order: 5
 layout: dev_guide
 guide_top_header: "Tracking"
-guide_top_text: "You can track many actions on your apps. We recommend viewing the following articles to learn how to implement the tracking that best fits your use case."
+guide_top_text: "You can track many user actions on your apps. We recommend viewing the following articles to learn how to implement the tracking that best fits your use case."
 
 page_type: landing
 description: "This landing page is home to resources on implementing tracking in your apps, such as open pixel and click tracking, uninstall tracking, influences opens, and segment analytics tracking."

_docs/_user_guide/data_and_analytics/tracking/email_tracking.md

@@ -9,16 +9,16 @@ description: "This reference article covers how to implement open pixel and clic
 
 # Email open pixel and click tracking
 
-> [Open pixel tracking][open_tracking] and click tracking can be disabled per user profile. This flexibility helps you follow regional privacy laws, where an individual user profile might indicate they no longer want to be tracked.
+> [Open pixel tracking][open_tracking] and click tracking can be turned on or off for each user profile. This flexibility helps you follow regional privacy laws, where an individual user profile might indicate they no longer want to be tracked.
 
-## Implementation
+## Turning on open pixel or click tracking
 
 When either importing or updating a user profile via [API][api_doc] or [CSV][csv_doc], two fields are available for you to modify:
 
-- `email_open_tracking_disabled`
-- `email_click_tracking_disabled`
+- `email_open_tracking_disabled`: Accepts `true` or `false`. Set to `false` to add the open tracking pixel to all future emails sent to this user.
+- `email_click_tracking_disabled`: Accepts `true` or `false`. Set to `false` to add click tracking to all links within a future email, sent to this user.
 
-For easy reference, this information is reflected on the user profile in the email **Contact Settings**, located in the **Engagement** tab.
+For reference, this information is reflected on the user profile in the email **Contact Settings**, located in the **Engagement** tab.
 
 ![Email open and click tracking pixel fields on the Engagement tab of a user's profile][1]{: style="max-width:60%;"}
 

_docs/_user_guide/data_and_analytics/tracking/influenced_opens.md

@@ -3,24 +3,26 @@ nav_title: Influenced Opens
 article_title: Influenced Opens
 page_order: 7
 page_type: reference
-description: "This reference article explains Influenced Opens and how you can track them to provide a richer level of detail into your push campaigns."
+description: "This reference article explains influenced opens and how you can track them to provide a richer level of detail into your push campaigns."
 channel: push
 
 ---
 
 # Influenced opens
 
-> Push notifications are a good way to catch users' attention and increase engagement. Often that is through direct opens when users click on the notification and are sent to the app. However, the behavior of users who do not click the message may still be influenced by your push campaigns. Braze provides data on influenced opens to provide a richer level of detail into the effect of your push campaigns. 
+> When a user selects a push notification and is sent to your app, Braze logs it as a direct open. When users don't select the notification but may still be influenced by the push notification, Braze logs it as an influenced open. This provides a richer level of detail into the effect of your push campaigns.
 
-At their base, influenced opens measure the number of users who open the app after receiving a notification without clicking on the notification. Because there is no direct action linking the notification to the app open, an influenced open is awarded if the user opens the app less than 30 minutes after receiving the push notification or under half the average time since the user's last session.
+## How it works
 
-For example, say you send a push to users of a messaging app, and you have a group of users who don't click through the notification. If a user who normally opens the app 30 times a day opens the app 6 hours after receiving the push, the push will get little to no credit for influencing the open. However, if a user who normally uses the app once a month opens the app 6 hours after receiving the push, the open would have a much better chance of being counted as an influenced open. 
+At their base, influenced opens measure the number of users who open the app after receiving a notification without selecting the notification. Because there is no direct action linking the notification to the app open, an influenced open is logged if the user opens the app less than thirty minutes after receiving the push notification or under half the average time since that user's last session.
+
+For example, say you send a push notification to your app users. If a user who normally opens the app 30 times a day opens your app six hours after receiving the push, the push gets little to no credit for influencing the open. However, if a user who normally uses the app once a month opens the app six hours after receiving the push, the open has a much better chance of being counted as an influenced open. 
 
 This differs from setting app opens as a conversion event for a push campaign. For conversions, all opens within the conversion window will be attributed to the campaign. Influenced opens set a time window and attribution credit based on an individual user's behavior.
 
-## Campaign details
+## Viewing a campaign's influenced opens
 
-Influenced opens are added to the direct opens of a campaign to give a number of total opens. This can be seen on a push campaign's **Details** page. Total opens and direct opens are shown in the **Message Performance** and **Historical Performance** sections. Influenced opens are the difference between the two measures.
+Influenced opens are added to the direct opens of a campaign to give a number of total opens. This is displayed on a push campaign's **Campaign Analytics** page. Total opens and direct opens are shown in the message performance and **Historical Performance** sections. Influenced opens are the difference between the two measures.
 
 ![Influenced opens statistics on the Campaign Details page for a campaign][1]
 

_docs/_user_guide/data_and_analytics/tracking/segment_analytics_tracking.md

@@ -3,34 +3,42 @@ nav_title: Segment Analytics Tracking
 article_title: Segment Analytics Tracking
 page_order: 8
 page_type: reference
-description: "This reference article covers Segment Analytics tracking and how to view revenue and purchases over time, sessions over time, and custom events over time."
+description: "This reference article covers segment analytics tracking and how to view revenue and purchases over time, sessions over time, and custom events over time."
 tool: 
   - Segments
   - Reports
 ---
 
 # Segment analytics tracking
 
-> When you turn on analytics tracking for a segment, you can view sessions, custom events, and revenue over time for this segment.
+> When analytics tracking is turned on for a segment, you can view sessions, custom events, and revenue over time for that segment.
 
-![Analytics tracking toggle for a segment][16]
+If you don't turn analytics tracking on for a segment, you can still access [real-time statistics][11] for that segment and target its users with campaigns. The only difference is whether you can access the specific analysis tools mentioned on this page.
+
+## Turning on segment analytics
 
-If you don't turn analytics tracking on for a segment, you can still access [real-time statistics][11] for that segment and target its users with campaigns. The only difference is the access to the specific analysis tools mentioned on this page.
+In a segment's page **Segment Details** section, turn on **Analytics Tracking**.
+
+![Analytics tracking toggle for a segment][16]
 
 An app can have tracking turned on for up to 25 segments. Braze recommends tracking segments that are important for you to analyze when understanding your campaigns' effects on sessions, revenue, and purchases.
 
-## Revenue and purchases over time
+## Viewing revenue and purchases over time
 
 Go to **Analytics** > **Revenue Report** to view data on [revenue and purchases over time for this segment][14].
 
 {% alert note %}
-If you are using the [older navigation]({{site.baseurl}}/navigation), you can find **Revenue** under **Data**.
+If you're using the [older navigation]({{site.baseurl}}/navigation), you can find **Revenue** under **Data**.
 {% endalert %}
 
-To visually compare segment data for any custom time range, add or remove segments from the graph. Select **By Segment** and search for your segments to view them in the chart. Click any legend item to toggle visibility for that metric on or off.
-
 ![Revenue data by segment][17]
 
+To visually compare segment data for any custom time range, add or remove segments from the graph. Select **By Segment** in the **Breakdown** dropdown, and then select your segments in **Breakdown values**.
+
+Select any segment name above the graph to turn on or off visibility for that segment's metrics.
+
+![Revenue for multiple segments][21]
+
 ## Sessions over time
 
 Similarly, you can find data on [sessions over time for this particular segment][13] on the **Home** page.
@@ -41,11 +49,11 @@ If you are using the [older navigation]({{site.baseurl}}/navigation), this is yo
 
 ![Session data by segment][18]
 
-## Custom events over time
+## View custom events over time
 
-Braze also provides the ability to view data on [Custom events over time for segments][20] by navigating to **Analytics** > **Custom Events Report**.
+View data on [Custom events over time for segments][20] by going to **Analytics** > **Custom Events Report**.
 
-## Query Builder
+## Using Query Builder templates
 
 When analytics tracking is turned on, you can use Query Builder report templates to break down performance metrics for campaigns, Canvas, variants, and steps by segments. To learn more, check out [Segment data]({{site.baseurl}}/user_guide/data_and_analytics/reporting/viewing_and_understanding_segment_data/#performance-data-by-segment).
 
@@ -56,3 +64,4 @@ When analytics tracking is turned on, you can use Query Builder report templates
 [17]: {% image_buster /assets/img_archive/Revenue.png %}
 [18]: {% image_buster /assets/img_archive/events_over_time2.png %}
 [20]: {{site.baseurl}}/user_guide/data_and_analytics/custom_data/custom_events/#analytics
+[21]: {% image_buster /assets/img_archive/segment_revenue_multiple.png %}