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Snowflake Reader Accounts - MERGE 12/1 #4001

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Original file line number Diff line number Diff line change
Expand Up @@ -17,6 +17,10 @@ Personalized and relevant marketing campaigns require in-the-moment access to da

The [Braze and Snowflake integration](https://www.braze.com/perspectives/article/snowflake-partner-announcement) leverages Snowflake's data exchange to build a presence, find new customers, and expand reach through the ever-growing Snowflake customer base.

{% alert tip %}
**Interested in having access to Snowflake-level data, but not looking to create a Snowflake account?**<br>Check out [Snowflake Reader Accounts]({{site.baseurl}}/user_guide/data_and_analytics/braze_currents/how_braze_uses_currents/#snowflake-reader-accounts). With Reader Accounts, Braze will create and share your data into an account and provide you credentials to log in and access your data. This will result in all data sharing and usage billing being handled entirely by Braze.
{% endalert %}

## What is Data Sharing?

Snowflake's [Secure Data Sharing](https://docs.snowflake.net/manuals/user-guide/data-sharing-intro.html) functionality allows Braze to give you secure access to data on our Snowflake portal without worrying about workflow friction or slowdown, failure points, and unnecessary costs that come with typical data provider relationships.
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Original file line number Diff line number Diff line change
Expand Up @@ -5,7 +5,7 @@ page_order: 6
page_type: tutorial
description: "This Currents how-to article will walk you through the basic process for setting up proper intakes for event data, as well as moving it into a database and BI tool."
tool: Currents

---

# How Braze uses Currents
Expand All @@ -26,10 +26,19 @@ We think of S3 as our keys to the castle! It opens up the door to so many possib

## Step 3: Transform event data with a relational database

From S3, we choose a warehouse ([Snowflake](https://www.snowflake.com/try-the-data-warehouse-built-for-the-cloud/?&utm_medium=search&utm_source=adwords&utm_campaign=NA%20-%20Branded&utm_adgroup=NA%20-%20Branded%20Snowflake%20-%20Data&utm_term=%2Bsnowflake%20%2Bdata&utm_region=NA&gclid=EAIaIQobChMI0vLv6uDA3gIVEFqGCh3aiwMzEAAYASAAEgI72fD_BwE), in our case). We transform it there, then move it to Looker, where we have blocks set up that will structure and organize our data.
From S3, we choose a warehouse ([Snowflake Data Sharing](https://www.snowflake.com/try-the-data-warehouse-built-for-the-cloud/?&utm_medium=search&utm_source=adwords&utm_campaign=NA%20-%20Branded&utm_adgroup=NA%20-%20Branded%20Snowflake%20-%20Data&utm_term=%2Bsnowflake%20%2Bdata&utm_region=NA&gclid=EAIaIQobChMI0vLv6uDA3gIVEFqGCh3aiwMzEAAYASAAEgI72fD_BwE) or Snowflake Reader Accounts, in our case). We transform it there, then move it to Looker, where we have blocks set up that will structure and organize our data.

Snowflake isn't your only warehouse option. You can also choose [Redshift](https://aws.amazon.com/redshift/), [Google BigQuery](https://cloud.google.com/bigquery/?utm_source=google&utm_medium=cpc&utm_campaign=na-US-all-en-dr-bkws-all-all-trial-p-dr-1003905&utm_content=text-ad-none-any-DEV_c-CRE_288551384566-ADGP_Hybrid+%7C+AW+SEM+%7C+BKWS+%7C+US+%7C+en+%7C+PHR+~+Big+Data+~+BigQuery+~+google+bigquery-KWID_43700035823403663-kwd-300487425311&utm_term=KW_google%20bigquery-ST_google+bigquery&gclid=EAIaIQobChMIl9OK8uHA3gIVyVmGCh1lFgB-EAAYASAAEgIfWfD_BwE), and more!

### Snowflake Reader Accounts

Snowflake Reader Accounts offer users access to the same data and functionality as [Snowflake Data Sharing]({{site.baseurl}}/partners/snowflake/), all without requiring a Snowflake account or customer relationship with Snowflake. With Reader Accounts, Braze will create and share your data into an account and provide you credentials to log in and access your data. This will result in all data sharing and usage billing being handled entirely by Braze.

To learn more, reach out to your customer success manager.

**Additional resources**<br>
For helpful usage monitoring resources, check out Snowflake's [Resource Monitors](https://docs.snowflake.com/en/user-guide/resource-monitors.html) and [Viewing Warehouse Credit Usage](https://docs.snowflake.com/en/user-guide/credits.html#viewing-warehouse-credit-usage-for-your-account) articles.

## Step 4: Use a BI tool to manipulate your data

Finally, we use a BI tool to analyze our data, turn it into charts and other visual tools, and more using [Looker and Looker Blocks](https://looker.com/platform/blocks/directory?utm_campaign=7012R000000fxfC&utm_source=other&utm_medium=email&utm_content=brazedirectreferral&utm_term=braze_direct#braze) so we don't have to ETL/ELT data every time it moves from Currents.
Expand All @@ -39,7 +48,4 @@ Check out the following docs to get more information on these and how you can us
- [User Behavior Block](https://looker.com/platform/blocks/source/user-behavior-analytics-by-braze?latest&utm_campaign=7012R000000fxfC&utm_source=other&utm_medium=email&utm_content=brazedirectreferral&utm_term=braze_direct)
- [Message Engagement Block](https://looker.com/platform/blocks/source/message-engagement-analytics-by-braze?latest&utm_campaign=7012R000000fxfC&utm_source=other&utm_medium=email&utm_content=brazedirectreferral&utm_term=braze_direct)




[2]: https://aws.amazon.com/athena/