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Minor grammatical edits #8593

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Dec 10, 2024
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Minor grammatical edits #8593

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8 changes: 4 additions & 4 deletions _docs/_user_guide/engagement_tools/locations_and_geofences/location_tracking.md
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Expand Up @@ -20,19 +20,19 @@ To enable location collection on your app, refer to the developer guide for the
- [Android][3]
- [Web][4]

In general, mobile apps will use the device's GPS chip and other systems (such as Wi-Fi scanning) to track a user's location. Web apps will use WPS (Wi-Fi Positioning System) to track a user's locations. All of these platforms will require users opt-in to location tracking. The accuracy of your location tracking data may be affected by whether or not your users have Wi-Fi enabled on their device. Android users can also choose different location modes—users that are on "Battery saving" or "Device only" mode may have inaccurate data.
In general, mobile apps will use the device's GPS chip and other systems (such as Wi-Fi scanning) to track a user's location. Web apps will use WPS (Wi-Fi Positioning System) to track a user's location. All of these platforms will require users to opt-in to location tracking. The accuracy of your location tracking data may be affected by whether or not your users have Wi-Fi enabled on their devices. Android users can also choose different location modes—users that are on "Battery saving" or "Device only" mode may have inaccurate data.

### SDK user location by IP address

As of November 26, 2024, Braze will detect user locations from the geolocated country using the IP address from the start of the first SDK session.

Prior to this, Braze used the country code from the device locale during SDK user creation and for the duration of the first session. Only after processing the first session start would the IP address be used for setting the more reliable country on the user. This meant that user country was set with greater accuracy only from the second session onwards, only after the first session start was processed.
Before this, Braze used the country code from the device locale during SDK user creation and for the duration of the first session. Only after processing the first session start would the IP address be used for setting the more reliable country on the user. This meant that user country was set with greater accuracy only from the second session onwards, only after the first session start was processed.

Now, Braze will use IP address to set the country value on user profiles that are created via the SDK, and that IP based country setting will be available during and after the first session.
Now, Braze will use the IP address to set the country value on user profiles created via the SDK, and that IP-based country setting will be available during and after the first session.

## Location targeting

Using location tracking data and segments, you can set up location-based campaigns and strategies. For example, you may want to run a promotional campaign for users that live in a particular region, or exclude users in a region that has stricter regulations.
Using location tracking data and segments, you can set up location-based campaigns and strategies. For example, you may want to run a promotional campaign for users who live in a particular region or exclude users in a region that has stricter regulations.

Refer to [Location targeting][1] for more information on creating a location segment.

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