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New API Proposal for consent and measurement #73

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@TEF-RicardoSerr TEF-RicardoSerr commented Aug 13, 2024

In order to migrate to new repo the old PR existing in WorkingGroups Repo.

This PR overseeds: camaraproject/WorkingGroups#350

Fixes #17

First comment bellow:

Field Description
API family name "Consent & Measurement"
API family owner Centillion.AI
API summary The “Consent & Measurement” API suite is designed to provide the inputs necessary to power the world's digital ecosystem and protect Children. "Consent" is used to focus on a third-party usage of data. "CONSENT" CAN can be used by companies for fueling insights for audience planning, measuring ad exposure, along post campaign validation and audience contextual and behavioral lift measurement, Usage of data through auditing of AI and LLM usage, children's data usage by third-parties with permissions set by the parents. The "Measurement" APIs are designed to integrate with leading enterprises needing consent for AI, Customer Data Platforms' (CDP), Data Management Platforms (DMP), Demand Side Platforms (DSP), Consent Management Platforms (CMP), ad tech companies both on the Sell Side (SSPs, DOOH, CTV, Publishers etc.) and the Buy Side (DSPs, Agency Trading Desks) and position the Mobile Network Operators (MNOs) as the digital backbone with MNO's holding the "consent" and the customers are ad-tech and AI for data aggregated with consent. 'Measurement' has a focus on helping identify real traffic, and provides clarity for all parties. Leveraging the geospatial capabilities of the "CAMARA device location", natively integrated with a specific advertiser focused goals allow for an advertising experience focused on contextual targeting that provides privacy and adapts to local regulation, the goal is for minimizing ad-fraud, blocking access to those without consent, and these APIs provide a new solution for the cookie day allowing for new innovative inputs that will streamline the $674B ad industry and trillion dollar forecasted AI Economy. The CAMARA provides "Measurement" capabilities that are a natural enhancement to advertisers and provide measurement lift in physical retail media and along with digital out of home device exposure (Rideshares, billboards, Points of interest). Leveraging conversion signals from "CarrierBillingCheckOut" (Purchase/digital transaction/click to call) enables both physical and digital transaction impact measurement, tying mobile device to ad exposure to audience behavior to business objectives. CAMARA's commitment to interoperability and compliance with industry standards is why we will be bringing both the IAB Tech Lab, Tradedesk, Bidswitch, and Prebid to aide with our dedication to providing interoperability based on a standardized ecosystem leveraging a dynamic consent verification framework.
Technical viability The "Consent & Measurement" API family provides validated technical integrations with next generation ad tech and AI infrastructure, mass adoption potential with emerging industry standards, such as the Interactive Advertising Bureau (IAB) Tech Lab's. For MNOs and developers, this offers a path to long term viability, new revenue, and compliance across jurisdictions. By leveraging the scale of a standardized federated deployment, MNOs can reclaim revenue back from the tech industry that has created immense value on the back of the telecom infrastructure. By leveraging the structural advantages of the mobile network operators and provide a viable (if not superior alternative) to walled gardens (META / Google) "self-measurement" approach. CAMARA will uplift brands with greater transparency on ad measurement, the Consent and Measurement API will incentivize the adoption of the developer ecosystem with more ad revenue fueling innovation.
Commercial viability The "Consent & Measurement" API has been proposed to leading conglomerate consumer brands, tech platforms, sell side publishers, buy side ad exchanges, and advertising trade organizations to gauge viability and industry adoption. When considering the commercial viability of the "Consent & Measurement" API, interested industry leaders gave it a unanimous “Yes.” The interested parties include LinkedIn, Univision, Proctor and Gamble, IAB Tech Lab, and TradeDesk.
YAML code available? NO.
Validated in lab/productive environments? NO.
Validated with real customers? YES.   YES, the features of CAMARA API like Device Location can replace existing third-party tools used by brands which have been proven to be inaccurate.
Validated with operators? NO. 
Supporters in API Backlog Working Group Will be added by the Working Group.

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New Proposal for Consent and Measurement
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