Computational Advertising related papers for an algorithm engineer.
Optimal Real-Time Bidding for Display Advertising by Weinan Zhang, Shuai Yuan, Jun Wang. KDD 2014. (263 citations)
Real-Time Bidding by Reinforcement Learning in Display Advertising by Han Cai, et al. WSDM 2017. (174 citations)
Feedback Control of Real-Time Display Advertising by Weinan Zhang, et al. WSDM 2016 (45 citations)
A revenue-maximizing bidding strategy for demand-side platforms by Wang, T., Yang, H., Yu, H., Zhou, W., Liu, Y. and Song, H., IEEE Access, 7, pp.68692-68706. 2019 （8 citations）
Deep Landscape Forecasting for Real-time Bidding Advertising by Kan Ren, Weinan Zhang, et al. KDD 2019 (16 citations)
An Adaptive Unified Allocation Framework for Guaranteed Display Advertising by Cheng, Xiao, et al. WSDM 2022.
A request-level guaranteed delivery advertising planning: Forecasting and allocation by Zhang, Hong, et al. KDD 2020 (3 citations)
Large Scala Personalizaed Delivery for Guaranteed Display Advertising with Real Time Pacing by Fang, Zhen, et al. ICDM 2019 (2 citations)
Smart pacing for effective online ad campaign optimization by Xu, Jian, et al. KDD 2015 (70 citations)
Budget pacing for targeted online advertisements at linkedin by Agarwal, Deepak, et al. KDD 2014 (57 citations)
Real time bid optimization with smooth budget delivery in online advertising by Lee, Kuang-Chih, Ali Jalali, and Ali Dasdan. Proceedings of the seventh international workshop on data mining for online advertising. 2013. (140 citations)
Shale: an efficient algorithm for allocation of guaranteed display advertising by Bharadwaj, Vijay, et al. KDD 2012 (49 citations)
Real-time bidding algorithms for performance-based display ad allocation by Chen, Ye, et al. KDD 2011 (158 citations)
Ad serving using a compact allocation plan by Chen, Peiji, et al. ACM Conference on Electronic Commerce 2012. (18 citations)
Optimal online assignment with forecasts by Vee, Erik, Sergei Vassilvitskii, and Jayavel Shanmugasundaram. ACM conference on Electronic commerce. 2010