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Hypothesis testing is the cornerstone of evidence based decision making. The A/B testing framework is the most used statistical framework for making gradual but important changes in every aspect of today’s business this project aimed at test if the ads that the advertising company runs resulted in a significant lift in brand awareness.
damukuzi/campaign_perfomance
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Hypothesis testing is the cornerstone of evidence based decision making. The A/B testing framework is the most used statistical framework for making gradual but important changes in every aspect of today’s business this project aimed at test if the ads that the advertising company runs resulted in a significant lift in brand awareness.
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