refactor: ensure correct usage of underscores and hyphens for file and folder names

[bobleesj]

Double check that we use "-" for folders, static files (.rst). Please check the tutorial provided in scikit-package/scikit-package#330

[cadenmyers13]

assigning to @kwagoner94 . Please leave a comment here if you need help. Thanks!

[cadenmyers13]

@kwagoner94 please respond to comments even with a 👍 just so i know you saw it (-:

[sbillinge]

@kwagoner94 I see multiple comments but only one response....I still don't really understand your status on this project.