Google Tag Manager - Extension for Magento 2.x

This extension allows you to integrate Google Tag Manager on your Magento site so that you can track and gather valuable visitor data from your website and make important decisions to grow your business. This extension also provides e-commerce transaction tracking feature. You just need to enter your Tag Manager container id in the extension's configuration settings.

Google Tag Manager allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Floodlight, and 3rd party or custom tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a web developer, and allows you to quickly deploy new features or content onto your site.

Google Tag Manager are FREE of charge services offered by Google. You need to create a separate Google Tag Manager account from here and link the account with your Magento store by adding the "Container ID" of your Google Tag Manager account to the current extension's configuration setting.

Features

• Tracks views of the product
• Tracks categories and price of the product
• Tracks transaction of the product by SKU, name, category, price and quantity
• Tracks the transaction purchase revenue, tax and shipping cost
• Tracks the coupon code

Installation

1. The module's files should be placed in folder: app/code/Chapagain/GoogleTagManager
2. Open terminal/command-prompt
3. Go to your Magento website’s root directory with the following command:
   • cd /path/to/your/magento/root/directory
4. Enable the module and clear static content with the following command:
   • php bin/magento module:enable Chapagain_GoogleTagManager –clear-static-content
5. Do setup upgrade with the following command:
   • php bin/magento setup:upgrade
6. Flush cache with the following command:
   • php bin/magento cache:flush
7. That's all. The extension is installed now.

Configuration Settings

1. Login to your Magento site's admin
2. Go to STORES → Settings → Configuration page
3. On left sidebar, click on CHAPAGAIN EXTENSIONS → Google Tag Manager menu
4. Here, you will see the following settings from where you can:
   • Enable/Disable module
   • Enable/Disable data layer
   • Add container ID of your site from Google Tag Manager

Links

• This extension is also available on Magento Marketplace: Google Tag Manager on Magento Marketplace
• BLOG: http://blog.chapagain.com.np/google-tag-manager-magento-2-extension-free/