Redesign: agree capital letter conventions

[Cleop]

For the site redesign we need to agree a convention for capital letters in titles / buttons.

As a starting point I would say that as a minimum the first letter of the first word of a button should be capitalised ie.

After this should all words be capitalised or just the first?

This example should either have all caps or just the first:

The same goes for titles...

[nelsonic]

Prefer To Capitalise Each Word In Headings ...
But Happy For Someone Else To Decide. 👍

[Cleop]

@markwilliamfirth - are you happy with this convention? This is what I have executed so far for both buttons and headings. If you're happy then please test and close the issue 😄

[ghost]

@Cleop I would say we should use the following convention for titles/buttons:

Always capitalise:

• The first word of a title
• The last word of a title
• Nouns
• Pronouns
• Verbs
• Adjectives
• Adverbs
• Subordinating conjunctions (as, because, that)

Do not capitalise:

• Articles (a, an, the)
• Coordinating Conjunctions (and, but, or, for, nor)
• Prepositions fewer than five letters (on, at, to, from, by)

Examples:
Portfolio
Values
Enquire Now
How Can We Help?
The Right Solution
We Make Excellent Products
But Happy for Someone Else to Decide

[Cleop]

Thanks @markwilliamfirth - think there was a typo on:

The last letter of a title

What was that bullet meant to read as?

[ghost]

@Cleop I've updated 👍

[harrygfox]

food for thought @markwilliamfirth @nelsonic https://medium.com/@jsaito/making-a-case-for-letter-case-19d09f653c98
@markwilliamfirth the way you described above is the way my english teacher told me to do titles! (<3)

[ghost]

@harrygfox thanks for the link! Yes - this could change in future. Ultimately this is a branding decision and may well change! dwyl is written in lowercase, as lowercase often appears friendlier, but this is still under review dwyl/hq#249 it might make sense to move to sentence case in future if it's decided that we'll maintain the lowercase branding of our company name.

For now I think this convention is a good start, as the key issue here is agreeing on consistency and conventions. This should be reviewed again when we assess our overall brand guidelines 👍

[ghost]

Closing as this has been agreed