The assets for the Vitris homepage website found at https://tryvitris.com
We're frequently asked whether we use our content management system for our own website. For a while the answer was no, however we recently updated our blog to utilize the Vitris CMS. Our rational is strong in our opinion for not fully using our app for our own website; our website is the "guinea pig" for additional features (mostly in the backend) that we'd like to roll out for merchant's websites. Think of this as our race team project, honing our skills and mastering complex features before releasing them in the wild.
Building out each industry specific page that not only includes all the benefits for utilizing our platform for their specific industry but also real results we've seen with merchants using Vitris in that industry.
This is a good, centralized location to post all our research related to web development as it relates to customer facing websites. Eventually we should develop a standarized format, that comes with time.
We should be able to accurately track "in the wild" how quickly our assets are loading on each clients device. This will allow us to prioritize different optimizations of asset deliveries. https://developers.google.com/analytics/devguides/collection/analyticsjs/user-timings
Google's built an open source url builder. Would be nice to eventually build it into the Vitris app, must be more user friendly. https://ga-dev-tools.appspot.com/campaign-url-builder/
The modern web is designed with interfacing applications together and this will be the trend going forward until we have full connectivity. Deploying as much connectivity as possible will increase digital conversion rates.
The usage of meta tags to interface website links thumbnails with other platforms such as iMessage and Facebook: http://blog.avenuecode.com/rich-previews-of-shared-links
The line can sometimes be blurred between utilizing analytics and marketing tactics to increase conversions. Here's a list of marketing tactics on websites to increase conversions.
https://www.leadpages.net/blog/what-is-a-squeeze-page-how-to-make/
https://quantumdigital.com/#!/content/4-marketing-ideas-home-improvement-contractors https://www.stargazerdigital.co.uk/10-of-the-best-home-improvement-marketing-ideas/#
https://www.eliteonlinemedia.com/
Vitris color scheme https://www.colorhexa.com/2bc8d0
Select inputs zoom on click on iPhones and maybe all mobile devices. You can set some meta text to prevent this behavior. https://stackoverflow.com/questions/6483425/prevent-iphone-from-zooming-in-on-select-in-web-app
Idk I'm sure Liam as some stuff for this.