Merge pull request #192 from alliomeria/1.3.0

Archipelago Logo Usage Guidelines

docs/archipelag-logo-usage.md

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+---
+title: Archipelago Commons Logo Usage Guidelines
+tags:
+  - Archipelago Commons
+  - Logo
+---
+
+# Archipelago Commons Logo Usage Guidelines
+
+## Our Logo
+
+The Archipelago Commons Logo features an illustrated dumbo octopus, named Dumpling, swimming beside the Archipelago Commons name. This logo is used for branding identity and visual representation for Archipelago Commons, an open-source repository software that is developed and supported at the [Metropolitan New York Library Council (METRO)](https://metro.org). 
+
+This logo was developed with care by the [METRO's Digital Services Team](https://metro.org/digital-services), Diego Pino Navarro and Allison Sherrick. This logo was drawn by Diego Pino Navarro. Allison Sherrick collaborated with Diego in the logo design process, and authored these Archipelago Commons Logo Usage Guidelines.
+
+### Logo License
+
+The Archipelago Commons Logo is protected by a **Mozilla Public License 2.0**. Please refer to the full License Description and Terms found at [https://opensource.org/license/mpl-2-0](https://opensource.org/license/mpl-2-0).
+
+## Logo Versions
+
+The Archipelago Commons Logo is available in a few different iterations. You should use our Primary version for the vast majority of use cases.
+
+### Primary
+
+![Primary Archipelago Commons Dumpling Logo](images/ArchipelagoCommonsLogoPrimary/ArchipelagoCommonsLogoDumpling_Final_2024_Web_720px_Pink_Official_Color.png)
+
+* [Link to Zip File Containing 720px, 480px, 320px, and 240px versions](images/ArchipelagoCommonsLogoPrimary.zip)
+
+### Alternate Colors
+
+![Alternate Yellow Archipelago Commons Dumpling Logo](images/ArchipelagoCommonsLogoAlternateYellow/ArchipelagoCommonsLogoDumpling_Final_2024_Web_480px_Yellow.png)
+
+* [Link to Zip File Containing 480px, 320px, and 240px versions](images/ArchipelagoCommonsLogoAlternateYellow.zip)
+
+![Alternate Purple Archipelago Commons Dumpling Logo](images/ArchipelagoCommonsLogoAlternatePurple/ArchipelagoCommonsLogoDumpling_Final_2024_Web_480px_Purple.png)
+
+* [Link to Zip File Containing 480px, 320px, and 240px versions](images/ArchipelagoCommonsLogoAlternatePurple.zip)
+
+### Solid Black Outline
+
+![Solid Black Outline Archipelago Commons Dumpling Logo](images/ArchipelagoCommonsLogoSolidBlackOutline/ArchipelagoCommonsLogoDumpling_Final_2024_Web_320px_Outline_Black.png)
+
+* [Link to Zip File Containing 480px, 320px, and 240px versions](images/ArchipelagoCommonsLogoSolidBlackOutline.zip)
+
+### Solid White Outline
+
+<div style="background-color:rgb(66,69,71);padding:0.5rem">
+
+![Solid White Outline Archipelago Commons Dumpling Logo](images/ArchipelagoCommonsLogoSolidWhiteOutline/ArchipelagoCommonsLogoDumpling_Final_2024_Web_480px_Outline_White_ghost.png)
+
+</div>
+
+* [Link to Zip File Containing 480px, 320px, and 240px versions](images/ArchipelagoCommonsLogoSolidWhiteOutline.zip)
+
+### Stamp Versions: Black or White Outline
+
+Please only use the Stamp Versions of the Archipelago Commons logo if you do not have space to use the Primary or Alternate Color versions of the Logo.
+
+![Archipelago Commons Logo Stamp Versions](images/ArchipelagoCommonsLogoStamp/ArchipelagoCommonsLogo_2024_320px_Stamp_Black_Outline.png)
+
+* [Link to Zip File Containing Multiple Versions](images/ArchipelagoCommonsLogoStamp.zip)
+
+### Favicon
+
+![Archipelago Commons Favicon](images/ArchipelagoCommonsLogoFavicon/ArchipelagoCommonsLogo_favicon-32x32.png)
+
+* [Link to Zip File Containing Multiple Versions](images/ArchipelagoCommonsLogoFavicon.zip)
+
+## Placement & Clear Space
+
+To ensure our Archipelago Commons Logo maintains legibility and integrity when placing within your own website or documents, always preserve a minimum clear space between the logo and other elements. Please see further notes relating to proper Logo placement in the Logo Improper Uses section below.
+
+## Scaling proportionally
+
+The proportions of the Archipelago Commons Logo should never be altered. When resizing any version of the Archipelago Commons logo, use the original scaling to maintain the correct proportions.
+
+## Background colors
+
+Our primary Archipelago Commons Logo (black type with a pink dumbo octopus) should be used over most backgrounds. 
+
+Do not use the Archipelago Commons Logo over patterned backgrounds.
+
+## Logo Improper Uses
+
+We are very excited to see the Archipelago Commons Logo presented on your institutional websites. We are proud to have you and your colleagues as part of the wider Archipelago Community. We kindly ask that you abide by the following notes to help ensure that the Archipelago Commons Logo is well presented, and thank you in advance for your respectful usage of the Archipelago Commons Logo.
+
+1. Do not use the Archipelago Commons Logo in a way that incorrectly implies affiliation with, or sponsorship, endorsement, or approval by Archipelago Commons or METRO of your products or services.
+2. Do not display the Archipelago Commons Logo more prominently than your own product, service, or company name.
+3. Do not use the Archipelago Commons Logo on merchandise for sale (e.g., selling t-shirts, tote bags, mugs, stickers, etc.).
+4. Do not use the Archipelago Commons Logo on merchandise produced for free distribution (e.g., t-shirts, tote bags, mugs, stickers, etc.) without prior written consent of the [METRO Digital Services Team](https://metro.org/digital-services).
+4. Do not use the Archipelago Commons Logo for any other form of commercial use (e.g. offering technical support services), unless such use is limited to a truthful and descriptive reference (e.g. “Independent technical support for Archipelago Commons” or "This repository runs on Archipelago Commons").
+5. Do not modify any Archipelago Commons Logo versions, abbreviate them, or combine them with any other symbols, words, or images, or incorporate them into a tagline or slogan.
+6. Do not separate the illustration of Dumpling (the dumbo octopus) and the Archipelago Commons Wordmark.
+7. Do not rearrange the elements, change the scale of elements, or flip or rotate the elements in the Archipelago Commons Logo.
+8. Do not stretch, distort, or add decorative effects such as emboss or drop shadow, or otherwise modify the Archipelago Commons Logo.
+9. Do not alter the colors of the Archipelago Commons Logo or make it transparent.
+10. Do not place or embed the Archipelago Commons Logo within a box or carrier.
+11. Do not use the Archipelago Commons Favicon images outside actual Favicon application.
+
+## Questions About Proper Usage
+
+If you have any questions or concerns about proper usage of the Archipelago Commons Logo not specified in this guide, please reach out to [METRO's Digital Services Team](https://metro.org/digital-services), Diego Pino Navarro and Allison Sherrick.