rpc = true is still being ignored

[tymat]

My ~/.ethereum/conf.ini

id = "eufemio"
port = 30303
upnp = true
maxpeer = 10
rpc = true
rpcport = 8080
asset_path = /Users/aeufemio/go/src/github.com/ethereum/go-ethereum/ethereal/assets

$ telnet localhost 8080
Trying ::1...
telnet: connect to address ::1: Connection refused
Trying 127.0.0.1...
telnet: connect to address 127.0.0.1: Connection refused
Trying fe80::1...
telnet: connect to address fe80::1: Connection refused
telnet: Unable to connect to remote host

Commit 397e99f