This repository is a template for a combination Business Model Canvas and Customer Research Database.
Hypotheses represent components of a business model canvase which can be tested and disproven.
Personas are, at first, vague guesses at potentianlly interested market segments through interviews, research, and collection of evidence (pain & delight) they become [amalgamations of] real people.
- This repository is intended to be opened as an Obsidian Vault, with customer personas and components of the Business Model Canvas stored as individual Markdown files for Obsidian to edit.
- This vault uses Obsidian Workspaces to arrange the various components into
- the canvas view, like so:
- the "Celebrity Squares" view, like so:
- the canvas view, like so:
