ready to open

Makefile

@@ -3,4 +3,5 @@ all: buildbook
 buildbook:
 	docker build . -t bookbuilder
 	docker run -t -i --cap-add=SYS_ADMIN --mount type=bind,src=`pwd`,dst=/book bookbuilder
+	mv index.pdf the_cto_field_guide.pdf
 .PHONY: buildbook

README.md

@@ -1,8 +1,18 @@
-### ebook generator and template
+###  The CTO Field Guide
 
-This repo have all that is needed to write and create simple ebooks in pdf format. Clone it, rename and add information about your ebook in this file.
+This repo contains the source and release of a brief ebook meant to help tech leads, engineering managers and CTOs either in transition or new jobs. I don't mean to teach these roles to anyone but the information here helped me and I've used them time after time.
+
+The source is a mix of my personal experience and 6 years of CTO mentoring, plus consulting here aand there. Where noted, I've used external references as books and posts. I use this material on CTO mentoring and evolve them as I learn new things.
+
+You will find the most recent rendered PDF over at [releases](https://github.com/gleicon/ebook_field_guide/releases).
+
+You can also [read it online](index.md)
+
+Hope you enjoy it. 
+
+### Source and Building the book
+I've used a set of docker and scripts I developed to render a pdf file. You can use them to build the book from source.
 
-### Building
 To create an ebook you should add your content to index.md and use the Makefile  (just run the make command) provided to create your PDF. Themes and visual helpers are not provided but could be added with Hugo.
 
 ### Artifacts