Happy Plates is the recipe marketplace that makes recipes instantly purchasable. Users and creators can find, create, and share recipes with the community, and directly purchase the ingredients from our supermarket partners. Our supermarket partners benefit from a new digital distribution channel and gain new customers, while FMCG brands have the opportunity to authentically and sympathetically reach their target audiences at every step of the user journey.

happycart is a smart shopping assistant connecting FMCG brands, retailers, and consumers via a data-driven, AI-powered platform—empowering smarter shopping for users and more effective media spending.