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This is a JavaScript function by Michael King that pulls rankings from the parameters on the Google SERPs and pushes them to Google Analytics as a custom variable called Rankings. For more information on this and its application see John Doherty's post on SEOmoz: http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables
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This function pushes rankings to a Google Analytics custom variable when someone comes to a given page from Google
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