CppCon 2017: Klaus Iglberger “Free Your Functions!” gives good reason why one should prefer free functions over member functions. Like for example std::begin(x) is better than x.begin(), std::size(x) is better than x.size(). Also functions like swap should be implemented as free functions and not as member functions (see Specializations under http://en.cppreference.com/w/cpp/algorithm/swap).
Looking at the samples in the guidelines I see that there is no consistent style. Sometimes the free functions are used, sometimes the member functions are used. In my opinion it would be a nice enhancement to have a consistent style and to have this backed by a guideline.
If there is interest I could prepare a PR at least for making the samples consistent.