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VMWare_Customer_Analytics

Objective

Predict which form of content (target column) a user is most likely to engage on based on their behaviours in the platform. Target data is heavily imbalanced.

Project flow

  • Data clean up (e.g. data leakage and univalue column)
  • Data visualization to gain some insight on the data
  • Multi-class random forest model
  • Convert to binary classification to resolve the imbalance data issue and compare the performance

Target column data dictionary

TargetDataDictionary TargetDataChart

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