🌱 Setup branding to be configurable during the build (#1664,… #6127

Job	Run time
unit-test (18.x)	4m 26s
build-and-upload-for-global-ci	3m 58s
test-integration / e2e-api-integration-tests	0s
test-integration / e2e-ui-integration-tests (tier0)	34m 25s
	42m 49s

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