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Company assessment of a Business Intelligence EDA and ML using Python

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Business Intelligence + ML

Exploratory Data Analysis

Recently I did an assessment for a company in which, in the 1st file, I had to do an EDA based on a given dataset of one of their apps' recent performance.

On the basis of the analysis made, I provide insight and suggestions regarding what's happening in the app and how to improve its performance; with the purpose of delivering it to the decision-makers. Histograms, regular expressions and a Pareto curve are just some of the examples I thought to be relevant to the analysis.

Machine Learning Modeling

In the 2nd file I had to build a classification Machine Learning model in order to predict whether a user will make a purchase within the app.

In effect, this was a predictive problem taken with a ML approach. For the sake of simplicity, I used a Logistic Regression model as well as a Random Forest.

Tech I used

  • Python
  • Jupyter Notebook
  • Excel
  • Packages:
    • pandas
    • matplotlib
    • scikit
    • seaborn

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Company assessment of a Business Intelligence EDA and ML using Python

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