Goal: The PWA reference storefront (Venia) should be a best in class example of how to implement our tools, functions, and features into a navigable PWA storefront for shoppers. The storefront should be configurable to allow for customization of styling and branding or to otherwise apply theming that persists across the storefront experience.

Epic should contain issues for:

Shopper Experience Design (feature gap and feature improvement)
Design/Experience Production

Deferred:

Configurability (Theming) Concept