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Update analyze-conversions.mdx (#1049)
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Co-authored-by: Shayan Aminmadani <shayan.aminmadani@mixpanel.com>
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wisey29 and saminmadani authored May 10, 2024
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Expand Up @@ -3,7 +3,7 @@ Use our [funnels](/docs/reports/funnels) report to analyze where your users conv

<br />
<p style={{ position: 'relative', paddingBottom: '56.25%', height: 0, overflow: 'hidden' }}>
<iframe src="https://www.youtube.com/embed/1Wf9EA3ZO2c?rel=0" title="Funnels Overview" frameborder="0" webkitallowfullscreen="true" mozallowfullscreen="true" allowFullScreen style={{position: 'absolute', top: 0, left: 0, width: '100%', height: '100%'}}></iframe>
<iframe src="https://www.youtube.com/embed/pyDmLtb9zaU?si=FheBz8dbNC3b8A8s" title="Funnels Overview" frameborder="0" webkitallowfullscreen="true" mozallowfullscreen="true" allowFullScreen style={{position: 'absolute', top: 0, left: 0, width: '100%', height: '100%'}}></iframe>
</p>

To follow along the tutorials in this section, we've created [this board](https://mixpanel.com/project/3018488/view/3536632/app/boards/#id=6350527) in our demo project that you can copy into your own project. As you open the linked board, you will see instructions to click on "Use this board" to transfer it over to your project and to edit the default date range.
Expand All @@ -15,12 +15,13 @@ To utilize funnels correctly, it's important to understand how the [conversion c

## Advanced Funnel Features
Go beyond looking at overall conversion, view conversion trend over time, distribution of the time it takes users to convert through the funnel or the number of times users complete any step before converting or dropping off. Add more specificity to your conversion criteria by holding a [property constant](/docs/reports/funnels#hold-property-constant) over steps or [exlcude users who did a particular step](/docs/reports/funnels#exclusion-steps-exclude-users-who-did).

## Viewing as a Flow
Oftentimes, knowing what the conversion is or how it has changed over time is not actionable in of itself. Beyond creating cohorts on users who have dropped off to send them downstream to CRM tools for re-engagement, what marketers and product managers typically want to know is, where precisely did people drop off? What are the typical user flows or behaviour that causes users to drop off? The following video walks through how you can see this by [viewing the funnels report as a flow report](/docs/reports/funnels#view-as-flow).

<br />
<p style={{ position: 'relative', paddingBottom: '56.25%', height: 0, overflow: 'hidden' }}>
<iframe src="https://www.youtube.com/embed/983huWskVvo?rel=0" title="Funnels - Create Cohorts and View as Flow" frameborder="0" webkitallowfullscreen="true" mozallowfullscreen="true" allowFullScreen style={{position: 'absolute', top: 0, left: 0, width: '100%', height: '100%'}}></iframe>
<iframe src="https://www.youtube.com/embed/M66XGPcCOgU?si=aCQPEw3F_eqmg3tI" title="Funnels - Advanced Features" frameborder="0" webkitallowfullscreen="true" mozallowfullscreen="true" allowFullScreen style={{position: 'absolute', top: 0, left: 0, width: '100%', height: '100%'}}></iframe>
</p>

## Viewing as a Flow
Oftentimes, knowing what the conversion is or how it has changed over time is not actionable in of itself. Beyond creating cohorts on users who have dropped off to send them downstream to CRM tools for re-engagement, what marketers and product managers typically want to know is, where precisely did people drop off? What are the typical user flows or behaviour that causes users to drop off? Learn more about it [here](/docs/reports/funnels#view-as-flow).



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