source https://www.wix.com/blog/creative/2020/01/types-of-logos/
- Wordmarks / Logotypes (Font)
- Letterforms (single-letter-usage in graphical form)
- Lettermarks / Monogram (shortened version (abbreviation) of actual (full) name. Custom or specialized font)
- Symbol / Brand marks/ Pictorial marks (associatable with a "real" form)
- Abstract (not associatable with any "real" form)
- Mascot
- Emblem / Badge (self-contained)
- Combo (visual + word)
- Dynamic (mix)