📝 Add high level mission/strategic objectives (#11)

_config.yml

@@ -19,6 +19,9 @@
 # in the templates via {{ site.myvariable }}.
 
 title: NMIND
+title_separator: "|"
+subtitle: "Alignment | Certification | Engagement"
+
 email: nmind@googlegroups.com
 description: >- # this means to ignore newlines until "baseurl:"
   NMIND (this Neuroimaging Method Is Not Duplicated) is a collaborative 
@@ -28,17 +31,17 @@ description: >- # this means to ignore newlines until "baseurl:"
   about the reproducibility of code by independent teams, and challenges 
   arising in the sharing of code between teams due to lack of consistent 
   nomenclature and conventions.
-domain: www.nmind.org # if you want to force HTTPS, specify the domain without the http at the start, e.g. example.com
-url: "https://www.nmind.org" # the base hostname & protocol for your site, e.g. http://example.com
-baseurl: "" # the subpath of your site, e.g. /blog
-locale: "en-US"
+domain: www.nmind.org
+url: https://www.nmind.org
+baseurl: ""
+locale: en-US
 
 author:
-  name: "NMIND"
-  bio: "this Neuroimaging Method Is Not Duplicated"
+  name: NMIND
+  bio: this Neuroimaging Method Is Not Duplicated
 
 # twitter_username: jekyllrb
-github_username:  nmind
+github_username: nmind
 github: [metadata]
 
 # website "skins" or "display themes"
@@ -63,9 +66,12 @@ plugins:
 
 footer:
   links:
-    - label: "GitHub"
-      icon: "fab fa-fw fa-github"
-      url: "https://github.com/nmind"
+    - label: GitHub
+      icon: fab fa-fw fa-github
+      url: https://github.com/nmind
+    - label: Gather
+      icon: fas fa-fw fa-city
+      url: https://gather.town/app/ESJPNXX7CVirKett/nmind
     - label: "Monthly Hack-a-day"
       icon: "fas fa-fw fa-calendar"
       url: "/assets/calendar/NMIND monthly meeting.ics"

index.markdown

@@ -5,7 +5,26 @@
 layout: single
 ---
 
-NMIND (this Neuroimaging Method Is Not Duplicated) is a collaborative dedicated to accelerating scientific discovery in neuroimaging research that was formed in 2020 as a grassroots initiative responding to the growing frustration about redundancies in effort, continuing questions about the reproducibility of code by independent teams, and challenges arising in the sharing of code between teams due to lack of consistent nomenclature and conventions.
+# NMIND: this Neuroimaging Method Is Not Duplicated
+
+NMIND is a collaborative dedicated to accelerating scientific discovery in neuroimaging research that was formed in 2020 as a grassroots initiative - responding to the growing frustration about redundancies in effort, continuing questions about the reproducibility of code by independent teams, and challenges arising in the sharing of code between teams due to lack of consistent nomenclature and conventions.
+
+## Guiding Principles
+
+The NMIND solution has three guiding principles: Alignment, Certification, & Engagement.
+
+### 1. Alignment
+
+Development and adoption of standards for critical components of data analysis pipelines. These include, but are not limited to: i) coding standards, to promote the adoption of industry standards in academic software, and facilitate code review, collaboration and reuse; ii) testing standards, to promote reproducibility and efficiency across differing computational environments and use cases, iii) data performance standards, to promote reproducibility and efficiency of performance across diverse benchmark datasets (e.g., data quality, developmental status, species, clinical populations), and iv) terminology standards, to promote reliable and efficient communication across data analysts and packages.
+
+### 2. Certification
+
+Accessible and automated mechanisms for certifying the compliance of tools with the NMIND standards. Tool contributors will be able to interact with these mechanisms through a web-based public interface and programmatic toolkits, each facilitating the logging, debugging, and communication of their status.
+
+### 3. Engagement
+
+The widespread promotion and adoption of the NMIND collaborative standards and certification in the field, through the efforts of field influencers, educators and resource generators. The end goal of NMIND is software engineering standards and a common code base that will unite the field, reduce redundant effort, and accelerate progress.
+
 
 Community
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