Update README.md

README.md

@@ -10,35 +10,59 @@
     </a>
 </p>
 
-
 <p align="center">
 <img src="assets/logo.png" width="350" /></br>
 <h2>Generate distributed traces for any application in k8s without code changes.</h2>
 </p>
 
 <h2 align="center">
-    <a href="https://www.youtube.com/watch?v=nynyV7FC4VI">Demo Video</a> • <a href="https://docs.odigos.io">Documentation</a> • <a href="https://join.slack.com/t/odigos/shared_invite/zt-1d7egaz29-Rwv2T8kyzc3mWP8qKobz~A">Join Slack Community</a>
+    <a href="https://youtu.be/bqTrGi3skhk?si=CLAolYpdT7rQb7PH">Demo Videos</a> • <a href="https://docs.odigos.io">Documentation</a> • <a href="https://join.slack.com/t/odigos/shared_invite/zt-1d7egaz29-Rwv2T8kyzc3mWP8qKobz~A">Join Slack Community</a>
 </h2>
 
+## What is Odigos?
+
+Odigos is an open-source distributed tracing solution that revolutionizes observability for Kubernetes environments. It provides instant tracing capabilities without requiring any code changes to your applications.
+
+## Key Features
+
+* **Code-Free Instrumentation**: Set up distributed tracing in minutes, eliminating manual code modifications.
+* **Multi-Language Support**: Works with Java, Python, .NET, Node.js, and Go applications.
+* **eBPF-Powered**: Utilizes eBPF technology for high-performance instrumentation of Go applications. eBPF-based instrumentation for Java, Python, .NET, and Node.js is available in the commercial edition.
+* **OpenTelemetry Compatible**: Generates traces in OpenTelemetry format for broad tool compatibility.
+* **Vendor Agnostic**: Integrates with various monitoring solutions, avoiding vendor lock-in.
+* **Automatic Scaling**: Manages and scales OpenTelemetry collectors based on data volume.
+* **User-Friendly Management**: Offers a web UI for easy configuration and management.
+* **Opinionated Defaults**: Supplies common defaults and best practices out-of-the-box, requiring no deep knowledge of OpenTelemetry.
+
+## Why Choose Odigos
+
+1. **Simplicity**: Implement distributed tracing with minimal effort and complexity.
+2. **Performance**: Separates data recording and processing to minimize runtime impact.
+3. **Community-Backed**: With 3,000+ GitHub stars and growing contributor base.
+
+Odigos empowers platform engineers, DevOps professionals, and SREs to enhance their observability strategies quickly and effectively, making it an ideal solution for modern cloud-native environments.
+
+## Features
 
 ### ✨ Language Agnostic Auto-instrumentation
 
-Odigos supports any application written in Java, Python, .NET, Node.js, and **Go**.  
+Odigos supports any application written in Java, Python, .NET, Node.js, and **Go**.
 Historically, compiled languages like Go have been difficult to instrument without code changes. Odigos solves this problem by uniquely leveraging [eBPF](https://ebpf.io).
 
 ![Works on any application](assets/choose_apps.png)
 
-
 ### 🤝 Keep your existing observability tools
-Odigos currently supports all the popular managed and open-source destinations.  
+
+Odigos currently supports all the popular managed and open-source destinations.
 By producing data in the [OpenTelemetry](https://opentelemetry.io) format, Odigos can be used with any observability tool that supports OTLP.
 
 For a complete list of supported destinations, see [here](#supported-destinations).
 
 ![Works with any observability tool](assets/choose_dest.png)
 
-### 🎛️ Collectors Management 
-Odigos automatically scales OpenTelemetry collectors based on observability data volume.  
+### 🎛️ Collectors Management
+
+Odigos automatically scales OpenTelemetry collectors based on observability data volume.
 Manage and configure collectors via a convenient web UI.
 
 ![Collectors Management](assets/overview_page.png)
@@ -48,7 +72,6 @@ Manage and configure collectors via a convenient web UI.
 Installing Odigos takes less than 5 minutes and requires no code changes.
 Download our [CLI](https://docs.odigos.io/installation) and run the following command:
 
-
 ```bash
 odigos install
 ```
@@ -61,40 +84,51 @@ For more details, see our [quickstart guide](https://docs.odigos.io/intro).
 
 ### Managed
 
-|                         | Traces  | Metrics | Logs |
-|-------------------------| ------- | ------- |------|
-| New Relic               | ✅      | ✅      | ✅    |
-| Datadog                 | ✅      | ✅      | ✅    |
-| Grafana Cloud           | ✅      | ✅      | ✅    |
-| Honeycomb               | ✅      | ✅      | ✅    |
-| Chronosphere            | ✅      | ✅      |       |
-| Logz.io                 | ✅      | ✅      | ✅    |
-| qryn.cloud              | ✅      | ✅      | ✅    |
-| OpsVerse                | ✅      | ✅      | ✅    |
-| Dynatrace               | ✅      | ✅      | ✅    |
-| AWS S3                  | ✅      | ✅      | ✅    |
-| Google Cloud Monitoring | ✅      |         | ✅    |
-| Google Cloud Storage    | ✅      |         | ✅    |
-| Azure Blob Storage      | ✅      |         | ✅    |
-| Splunk                  | ✅      |         |      |
-| Lightstep               | ✅      |         |      |
-| Sentry                  | ✅      |         |      |
-| Axiom                   | ✅      |         | ✅   |
-| Sumo Logic              | ✅      | ✅      | ✅   |
-| Coralogix               | ✅      | ✅      | ✅   |
+
+
+
+|                         | Traces | Metrics | Logs |
+| ------------------------- | -------- | --------- | ------ |
+| Axiom                   | ✅     |         | ✅   |
+| AWS S3                  | ✅     | ✅      | ✅   |
+| Azure Blob Storage      | ✅     |         | ✅   |
+| Chronosphere            | ✅     | ✅      |      |
+| Coralogix               | ✅     | ✅      | ✅   |
+| Datadog                 | ✅     | ✅      | ✅   |
+| Dynatrace               | ✅     | ✅      | ✅   |
+| Elastic APM             | ✅     |         | ✅   |
+| Gigapipe                | ✅     | ✅      | ✅   |
+| Google Cloud Monitoring | ✅     |         | ✅   |
+| Google Cloud Storage    | ✅     |         | ✅   |
+| Grafana Cloud           | ✅     | ✅      | ✅   |
+| Honeycomb               | ✅     | ✅      | ✅   |
+| Lightstep               | ✅     |         |      |
+| Logz.io                 | ✅     | ✅      | ✅   |
+| New Relic               | ✅     | ✅      | ✅   |
+| OpsVerse                | ✅     | ✅      | ✅   |
+| qryn.cloud              | ✅     | ✅      | ✅   |
+| Sentry                  | ✅     |         |      |
+| Splunk                  | ✅     |         |      |
+| Sumo Logic              | ✅     | ✅      | ✅   |
 
 ### Open Source
 
+
+
+
 |               | Traces | Metrics | Logs |
-| ------------- | ------ | ------- | ---- |
-| Prometheus    |        | ✅      |      |
-| Tempo         | ✅     |         |      |
-| Loki          |        |         | ✅   |
-| Jaeger        | ✅     |         |      |
-| SigNoz        | ✅     | ✅      | ✅   |
-| qryn          | ✅     | ✅      | ✅   |
+| --------------- | -------- | --------- | ------ |
+| ClickHouse    | ✅     | ✅      | ✅   |
 | Elasticsearch | ✅     |         | ✅   |
+| Jaeger        | ✅     |         |      |
+| Loki          |        |         | ✅   |
+| OTLP (gRPC)   | ✅     | ✅      | ✅   |
+| OTLP (HTTP)   | ✅     | ✅      | ✅   |
+| Prometheus    |        | ✅      |      |
 | Quickwit      | ✅     |         | ✅   |
+| qryn          | ✅     | ✅      | ✅   |
+| SigNoz        | ✅     | ✅      | ✅   |
+| Tempo         | ✅     |         |      |
 
 Can't find the destination you need? Help us by following our quick [add new destination](https://docs.odigos.io/adding-new-dest) guide and submitting a PR.