Apply suggestions from code review

Co-authored-by: meng-odoo <101904966+meng-odoo@users.noreply.github.com>

content/applications/marketing/marketing_automation.rst

@@ -6,10 +6,10 @@ Marketing Automation
 
 The Odoo *Marketing Automation* application enables users to create dynamic campaigns with actions
 that automatically occur within a defined duration, such as sending a series of timed mass emails or
-engaging with leads based on their interactions.
+engaging with leads based on their interactions with marketing campaigns.
 
 While the application is designed to be user-friendly for quickly creating, launching, and reviewing
-marketing campaigns, it also provides advanced features to automate manual and repetitive tasks
+marketing campaigns, it also provides advanced features to automate repetitive tasks
 throughout the database.
 
 Get started by creating a :ref:`new campaign from scratch <marketing_automation/campaigns>` or start
@@ -20,7 +20,7 @@ with a :ref:`campaign template <marketing-automation/campaign-templates>`.
 
 .. cards::
 
-   .. card:: Target an audience
+   .. card:: Targeting an audience
       :target: marketing_automation/target_audience
 
       Configure the target audience for a campaign.
@@ -62,8 +62,8 @@ To install the *Marketing Automation* application, navigate to :menuselection:`A
 Campaigns
 =========
 
-A *campaign* consists of a target audience and a workflow containing activities that are
-automatically executed to a specific group of records based on predefined filters, triggers and
+A *campaign* refers to a workflow of activities that are
+automatically executed to a target audience based on predefined filters, triggers and
 durations of activities.
 
 A new campaign can be created from scratch or from a template. To create a campaign, navigate to the
@@ -109,7 +109,7 @@ the template cards to open the campaign form.
    For example, searching for `empty` displays the campaign template cards again as long as there is
    not a campaign with the name "empty" in the database.
 
-Targets & filters
+Targets and filters
 =================
 
 The *Target* and *Filter* section of the campaign form, also referred to as the domain, contains the
@@ -145,7 +145,7 @@ a campaign. A campaign's workflow is defined in the *Workflow* section of the *C
 Activities
 ----------
 
-*Activities* are the methods of communication or server actions, organized in a *Workflow*, that are
+*Activities* are the methods of communication or server actions, organized in a workflow, that are
 executed within a campaign. Once running, each activity displays the number of participants that
 are engaged by the activity as *Success* and *Rejected* counts.
 
@@ -158,7 +158,7 @@ The following are the available activities in the *Marketing Automation* applica
 .. seealso::
    :doc:`marketing_automation/workflow_activities`
 
-Testing & running
+Testing and running
 =================
 
 Once a campaign has been created, it can be tested to ensure the workflow is functioning as
@@ -177,7 +177,7 @@ are the reporting options in the *Reporting* menu of the *Marketing Automation*
 - *Traces*: displays the results of all activities from all campaigns.
 - *Participants*: displays an overview of the participants of all campaigns.
 
-Additionally, each activity within the workflow of a campaign displays it's engagement metrics.
+Additionally, each activity within the workflow of a campaign displays its engagement metrics.
 
 .. seealso::
    :doc:`marketing_automation/understanding_metrics`