Update celery instrumentation to follow semantic conventions

[mriamah]

Description

Bump celery schema version from 1.11.0 to 1.37.0 and update the instrumentation to follow semantic conventions.

Fixes #1640

Breaking Changes:

• Replaced attribute messaging.destination by messaging.destination.name
• Replaced messaging.conversation_id by messaging.message.conversation_id
• Removed deprecated attribute messaging.destination_kind

Type of change

Please delete options that are not relevant.

• Bug fix (non-breaking change which fixes an issue)
• New feature (non-breaking change which adds functionality)
• Breaking change (fix or feature that would cause existing functionality to not work as expected)
• This change requires a documentation update

How Has This Been Tested?

Please describe the tests that you ran to verify your changes. Provide instructions so we can reproduce. Please also list any relevant details for your test configuration

• tox -e py39-test-instrumentation-celery

Does This PR Require a Core Repo Change?

• Yes. - Link to PR:
• No.

Checklist:

See contributing.md for styleguide, changelog guidelines, and more.

• Followed the style guidelines of this project
• Changelogs have been updated
• Unit tests have been added
• Documentation has been updated

[linux-foundation-easycla]

The committers listed above are authorized under a signed CLA.

• ✅ login: mriamah / name: mriamah (a897a95, 9a33772, 73d3310, 8dc6ea7, 0bb7870, 90666fc, 16e04ef)

[tammy-baylis-swi]

Lgtm; maintainers will also have a look