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    6 repositories

    • meridian

      Public
      Meridian is an MMM framework that enables advertisers to set up and run their own in-house models.
      Python
      •
      Apache License 2.0
      •109•0•0•0•Updated Feb 4, 2025Feb 4, 2025

    • mmm

      Public
      Marketing Mix Modeling (MMM) workbench
      Python
      •
      Apache License 2.0
      •3•7•0•0•Updated Dec 16, 2024Dec 16, 2024

    • lightweight_mmm

      Public
      LightweightMMM 🦇 is a lightweight Bayesian Marketing Mix Modeling (MMM) library that allows users to easily train MMMs and obtain channel attribution information.
      Python
      •
      Apache License 2.0
      •209•0•0•0•Updated Nov 14, 2024Nov 14, 2024

    • Robyn

      Public
      Robyn is an experimental, AI/ML-powered and open sourced Marketing Mix Modeling (MMM) package from Meta Marketing Science. Our mission is to democratise modeling knowledge, inspire the industry through innovation, reduce human bias in the modeling process & build a strong open source marketing science community.
      Jupyter Notebook
      •
      MIT License
      •376•0•0•0•Updated Mar 7, 2024Mar 7, 2024

    • GeoLift

      Public
      GeoLift is an end-to-end geo-experimental methodology based on Synthetic Control Methods used to measure the true incremental effect (Lift) of ad campaign.
      R
      •
      MIT License
      •59•0•0•0•Updated Feb 14, 2024Feb 14, 2024

    • CausalImpact

      Public
      An R package for causal inference in time series
      R
      •
      Apache License 2.0
      •258•0•0•0•Updated Jul 17, 2023Jul 17, 2023