Convention to set blocked banner attributes / battr

[pboisso]

Type of issue

Feature request

Description

I could not find any way to set battr to block some banner attributes from bids (only on videos). How is it possible on banners? If currently not possible, could this be considered as a feature request? Thanks!

Platform details

prebid.js

[bretg]

Blocked Attributes/Advertisers/etc are generally defined at the SSP level.

There are a few bid adapters that have instructions on how to specify the battr/etc. I see a few like Adagio, PulsePoint, TappX.

The definition of battr/badv/etc would be easy to make a convention:

pbjs.setConfig({
   ortb2: {
       battr: [...],
       badv: [...],
       bcat: [...],
       etc.
   }
});

Then it would up to each bid adapter to read from this location rather than their bidder-specific params.

Will leave it up to @gglas and @patmmccann to decide whether this should (A) be a convention and (B) get enforced in a future major release.

[patmmccann]

It seems to me the PR here would look like this: modification to all adapters that see battr, bcat, or badv on their bidder parameters to append the ortb2 field to their params if it is set.

The doc pull would look like this: all the bidders specifying these params would say they also read from ortb2. The first party data page would get an example of it in the massive set config. A discussion of it would go into the getting started or adops setup section.

This would be incredibly helpful to companies that manage a wide variety of webssites with different brand safety tolerences, eg a magazine company with both an alcohol or lifestyle brand and another with an audience with different expectations.

[jdcauley]

@patmmccann the committee seems generally in favor of encouraging that other adaptors be encouraged to adopt the standard

[patmmccann]

@bretg is there any simple way to specify if the bcat list should replace or append an existing list, eg one the pub configured in an ssp ui?

cc: @mike-chowla

[patmmccann]

also, it seems battr is not a top level param; it belongs on imp.banner i think ? https://iabtechlab.com/wp-content/uploads/2021/12/OpenRTB-2.6.pdf

[patmmccann]

Closing this, we will document it in the 7.0 docs release