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Update userId.md add kinesso id docs #3215

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36 changes: 36 additions & 0 deletions dev-docs/modules/userId.md
Original file line number Diff line number Diff line change
Expand Up @@ -905,6 +905,41 @@ pbjs.setConfig({
});
{% endhighlight %}

### Kinesso ID

Kinesso ID solution is a new approach to persistent cross domain authentication.

#### How it works

The Kinesso identity solution creates a persistent cross domain authenticated user id that is then used to link users with their interest signals (commonly known as segments). The Kinesso user ID (knsso) is never broadcast into the bid stream. Instead it is sent to a server side data store, merged with accompanying data from the Prebid Id Library and shipped to Kinesso. All data is encrypted at rest and in transit so your identifiers are never stored or transmitted in an insecure manner.

The Kinesso ID sub adapter sets two cookies, one as a third party cookie and the other as a first party cookie in the publisher's domain. These cookies are merged with the user's hashed email address (when present) server side and sent to Kinesso. The combined output looks like this:

{: .table .table-bordered .table-striped }
| kpuid | knsso | hid | account_id | created on |
| --- | --- | --- | --- | --- |
| `<my_1pc>` | `<my_3pc>` | `<my_hashed_email>` | `<my_ssp_accountid>` | `<my_birthday>` |

Kinesso will then attach these users to deals ids that they will target in the ORTB bid stream by brands and agencies represented by IPG.

Add it to your Prebid.js package with:

{: .alert.alert-info :}
gulp build --modules=kinessoIdSystem

#### Kinesso ID Registration

You can set up Kinesso ID sub adapter by contacting Kinesso at prebid@kinesso.com

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@bretg how does this sound?

The Kinesso ID privacy policy is covered under the [Kinesso Privacy Notice](https://kinesso.com/privacy-policy/). Please note, at present the Kinesso ID module is not meant for use inside the EEA.

{: .table .table-bordered .table-striped }
| Param under userSync.userIds[] | Scope | Type | Description | Example |
| --- | --- | --- | --- | --- |
| name | Required | String | The name of this module. | `'kinessoId'` |
| params | Required | Object | Details for KinessoId initialization | |
| params.accountid | Required | Int | Your SSP Account Id | 123 |

### LiveIntent nonID

LiveIntent offers audience resolution by leveraging our next-generation identity solutions. The LiveIntent identity graph is built around a people-based set of data that is authenticated daily through active engagements with email newsletters and media across the web. The LiveIntent nonID is a user identifier tied to an active, encrypted email in our graph and functions in cookie-challenged environments and browsers.
Expand Down Expand Up @@ -1875,6 +1910,7 @@ Bidders that want to support the User ID module in Prebid.js, need to update the
| ID5 ID | ID5 | id5id | id5-sync.com | {uid: "1111", ext: { linkType: 2, abTestingControlGroup: false } } |
| IdentityLink | LiveRamp | idl_env | liveramp.com | "1111" |
| Intent IQ ID | Intent IQ | intentiqid | intentiq.com | "1111" |
| Kinesso ID | Kinesso | kpuid | kpuid.com | "1111" |
| LiveIntent ID | Live Intent | lipb.lipbid | liveintent.com | "1111" |
| Lotame Panorama ID | Lotame | lotamePanoramaId | crwdcntrl.net | "e4b9..." |
| MediaWallah OpenLink ID | MediaWallah | mwOpenLinkId | mediawallahscript.com | "1111" |
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3 changes: 3 additions & 0 deletions download.md
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Expand Up @@ -254,6 +254,9 @@ Prebid.js is open source software that is offered for free as a convenience. Whi
<label><input type="checkbox" moduleCode="intentIqIdSystem" class="bidder-check-box"> IntentIQ ID</label>
</div></div>
<div class="col-md-4"><div class="checkbox">
<label><input type="checkbox" moduleCode="kinessoIdSystem" class="bidder-check-box"> Kinesso ID</label>
</div></div>
<div class="col-md-4"><div class="checkbox">
<label><input type="checkbox" moduleCode="liveIntentIdSystem" class="bidder-check-box"> LiveIntent ID</label>
</div></div>
<div class="col-md-4"><div class="checkbox">
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