Renaming jade -> pug

[ForbesLindesay]

Unfortunately, these people have a trademark for the word "jade" referring to software, so we've been forced to change our name. Fortunately, @davidglivar has kindly donated the name "pug" to us. I've claimed pug and pugjs everywhere I could think of so hopefully we shouldn't have any problems getting the name.

Action items

• create a new logo (@GarthDB)
• design new branding for the website (@GarthDB)
• develop new website
• rename all repositories
• update every reference to "jade" to refer to "pug" in all repositories
• add @TimothyGu as an owner of all "pug" related npm repos
• publish working alpha-release
• test and stabalise release
• release pug 2.0.0

Versioning & Deprecation

There will be no 2.0.0 release of jade, instead it will be released as pug 2.0.0. In the mean time, pug 0.10.x will be used for experimental releases of pug 2.0.0 until it is stabilised.

Existing versions of jade will be left working for at least 6 months. There may be a pug@1.0.0 release aimed at being as compatible as possible with jade@1.x.y.

The new website will be at www.pugjs.org (which I have registered). Once that website is built, http://jade-lang.com/ will be updated to redirect to www.pugjs.org

FAQ

Why pug?

It's short, memorable and widely available. Not only that, but pugs are cute!

Do we really have to change the name?

Yes. The stress of pursuing this through the courts would be too high. I would much rather focus my efforts on writing great software, and supporting the people who use pug.

Couldn't we just change the name to ?

Maybe, but I like pug, and it's definitely available. If your suggestion was along the theme of "make a one letter change to jade", I think it's preferable in the long run to make a clean break and start with a nice fresh brand.

more questions (and answers) will be added as they are asked

[zhuangya]

sorry to hear that, but pug sounds perfect to me 👍

[alubbe]

Great to finally be able to talk about this! I think that the new name might actually give us a bit of PR that we can use to talk about the new modularity and get people to write plugins (or pug-ins ;)). I'm also +1 on restricting publishing rights.

[rafis]

Are they have complaints against jadejs or jadejs-lang? Our world needs namespacing in trademarks :)

This is just in software, there are a lot of other "jades":
jade.tilab.com - Java Agent DEvelopment Framework
jclark.com/jade - James' DSSSL Engine

If trademark <= 5 chars until 2050 year, after 2050 year <= 6 chars, it should be public, non-propietary.

[viktorbezdek]

I can gladly help with website and logo, at least there will be options to pick from. Interested?

[ForbesLindesay]

That would be great. I've opened a new issue for logo design #2189.

@rafis This decision has been made, I am aware of these issues, but we have neither the finances, nor the time to fight this.

[benedfit]

@ForbesLindesay are you at all interested in bringing jade-lint under the pugjs umbrella during this transition? I'm happy go it alone still, but it would make all the renaming it will need too more seemless. Plus I'd love to get more contributors on board in the process 😄

[ForbesLindesay]

Absolutely, I've been meaning to suggest doing that for a while. Hopefully I've given you the permission you need to be able to transfer ownership of the project to the pugjs org.

[tellnes]

@sidorares Maybe changing the name of https://github.com/sidorares/browserify-jade also? Eg. pugify

[sidorares]

wow, didn't expect that. @tellnes - yes, probably makes sense.

[benedfit]

I'm going to rename https://github.com/benedfit/stylperjade to stylinpug (stylised: Stylin' Pug). Oh the logo possibilities are endless

[benedfit]

@ForbesLindesay with regards to versioning, is there any benefit to resetting all the new packages to 1.0.0 rather than maintaining, or incrementing, their existing version numbers?

[ForbesLindesay]

No, it probably makes sense to keep with their existing version numbers.

[TimothyGu]

I shall start converting all the repo and package names to pug if there are no objections?

[ForbesLindesay]

👍 I've published an initial version of every module already so I need to add you as an owner on all the packages. Also let's rename jade-load -> pug-loader for consistency with lever, parser etc.

[benedfit]

@ForbesLindesay I've given jade-lint the wrong team permissions as I can no longer rename it myself 😦. Could you fix for me please?

[ForbesLindesay]

@benedfit should be fixed now :)

[benedfit]

👍 ta. I'm all done now

[dlewand691]

Wow sorry to hear about all this!

What about something like Jayde or Jaide?

[jeromew]

@dlewand691 thanks for the suggestion but I think that "pug" is now the new name of the project.

[dlewand691]

Sounds good.

One more in case you change your mind... a simple letter swap: Jaed.

[Grawl]

For russian ears “pug” sounds very very bad guys. I'm sad to see all these already merged PRs.

[joepie91]

Was there anything filed/sent by the company in question regarding their trademark? Or was this preventative?

[ghost]

@dlewand691 Jaed looks awesome ;) It's easier to type than Jade too. Oh wells I guess it's going to be pug

[zhuangya]

How bad? In which way?

Даниил Пронин notifications@github.com于2016年1月4日 周一02:05写道：

For russian ears it sounds very very bad guys. I'm sad to see all these
already merged PRs.

—
Reply to this email directly or view it on GitHub
#2184 (comment).

sent via Inbox app :)

[Grawl]

@xtrinity @dlewand691 I am appreciate Jaed too 👍

@zhuangya sounds like “poo” 💩

[ForbesLindesay]

Could you simply pronounce it as мопс (which google tells me is the russian word for Pug)?

[Grawl]

@ForbesLindesay hmm sounds better. I'll try. “Мопс” is how I think about this language.

[ForbesLindesay]

I'm locking this because I have zero interest in debating names. I thought I made that pretty clear in the original issue.

[ForbesLindesay]

Updated agreement I'm now being asked to sign for "Jade Software Corporation Limited", after some changes were requested. I have not yet signed anything:

In consideration of your agreement not to issue trade mark infringement and passing off proceedings against me in relation to my use of JADE, I Forbes Lindesay, hereby undertake as follows:

1. Within six months of the date of these Undertakings, to cease all use, and not use in the future, the sign JADE or any sign similar thereto, and to make no future use of any such sign;
2. To redesign my website(s) to remove any and all references to the sign JADE, both on and off line, without any financial compensation from you whatsoever;
3. To replace the existing website for JADE (http://jade-lang.com/) with a redirect to a new website. The new website will not contain, and will not contain in the future, any reference to JADE or a sign similar thereto; and
4. Not to assist, cause or procure others to do any act which, if done by me, would breach the above Undertakings.

For the avoidance of doubt, references to JADE on the website https://www.npmjs.com are permissible during the period ending six months after the date of these Undertakings. Upon the expiry of the six month period, I will make no further use of the sign "JADE" in any context.

I may inform persons of my discontinuation of use of the name JADE but without further comment.
I agree to ensure that the provisions of this agreement are brought to the notice of and shall be binding upon any relevant affiliate, assignee, successor, licensee or any legal entity with which I am or become associated with, and that I shall procure that each such relevant affiliate, assignee, successor, licensee or any legal entity with which I am or become associated with is bound by these provisions.

This agreement shall be governed and construed in accordance with the laws of England and Wales and the parties submit to the exclusive jurisdiction of the English Courts.

This is looking better, but the sentence:

I shall procure that each such relevant affiliate, assignee, successor, licensee or any legal entity with which I am or become associated with is bound by these provisions.

Still seems like it's requesting I do something outside of my control.

[jbnicolai]

I may inform persons of my discontinuation of use of the name JADE but without further comment.

Depending on interpretation, this could be very limiting as well. E.g.: does discussing the above agreement, after signing, count as commenting on the process of the discontinuation of the name JADE?

---

On a broader note: why do you feel you have to sign the above? You've already started the process of renaming JADE in good faith. They could extend you the same courtesy. If they want to legally bind you to do so then they can, but they'd have to go to court, and the outcome would still be the same. You have documented proof of already taking best-effort action to change the name on as short a basis as possible.

I realize this is perhaps not the forum for further discussion on this, and it's a personal choice that you are more than free to make. Just hoping you can avoid tying yourself to any vague legal agreement, if at all possible.

[TimothyGu]

Rename has been done.